Google’s One True Log-In

Well, the next step in the Googlification of the internet is at hand. Google has rolled out its single, unified log-in that applies across all Google services.

If you use any Google services at all, you might have already seen the new log-in interface, which is being steadily rolled out to users.

If you haven’t, it looks like this:



Of course it makes perfect sense to maintain your log-in across all Google products. No more having to log in separately to your Google Ads, your Analytics, your Gmail, or anything else.

And with multiple other platforms supporting log-in via your Google account (or your Facebook account), it certainly increases your accessibility.

Somehow though, it feels like a little bit more Google creep. But maybe that’s just me.