The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don’t usually want people invading their social spaces in an attempt to sell them things. However, according to the experts, there are things you can keep in mind to help get the biggest boost possible from social media for your online sales.
Where Do You Reach Them?
There are a lot of social media platforms out there, and it’s impossible to keep up on all of them. The first step is to identify the platform that the majority of your clients use, and focus mainly on that one.
Once you know where they are, you need to start interacting with them in a way that fits in with your brand image.
Content, Content And More Content
With more brands than ever competing for attention on social media, a targeted ad with a “buy now” call to action isn’t enough to be exceptional. You’ll probably get some sales from it, but sharing something that’s interesting to your audience, useful, or preferably both, is the best way to drive real engagement and actually build that following organically.
Use Your Client Data
Your best future customers are people who’ve already had a positive customer experience. Use your CRM software to keep track of what existing clients buy, then email them info about related products or services they might find useful. Do it judiciously though, bombarding a client with sales pitches is never a good idea.
You can also use remarketing to target visitors who came to the site and left without buying anything. If a product they looked at goes on sale, or you get new products that complement what they looked at, use a remarketing ad to reach out to them and maybe bring them back to the site.
Interact With Customers
Employees who love your brand can be a great source of social presence. Encourage them to interact with customers, and get customers to engage with your brand via competitions, content sharing, video, messaging apps, etc.
Keep Up To Date
The online world is changing all the time. Platforms become obsolete, go out of fashion, and lose and gain users all the time. Everything can change in the blink of en eye, so it’s important to always be prepared to adjust your strategy to match the changing online trends.