Optimising AdScheduling Based on Dayparting

AdScheduling from Google Ads allows you to choose which times of the day you want your advertisements and PPC links to be displayed. Obviously this presents some interesting methods for advertisers to only have to pay for advertising when there’s actually a chance of conversions.

The only challenge is trying to figure out when exactly you’re getting conversions. And this can be easily achieved by simply combining two Google resources. Below we look at the steps involved in using Google Analytics’ Day Parting to inform your AdScheduling timetable.

The Steps

1. After logging into Google Analytics, click ‘Standard Reporting’ in the top navigation menu.

2. Click ‘Advertising’ in the left navigation menu.

3. Click ‘Adwords’.

4. Click ‘Day Parts’.

5. Set the date range to encompass your website’s complete history, in the upper-right corner of the next screen.

6. Click ‘Day of Week’.

7. Click “0”, representing Sunday.

8. Next screen, take note which hours of the day you got sales and leads. These are displayed on a range of 0 – 24.

9. Click ‘back’. Then repeat step 7 & 8, changing the day of the week each time (remember these are on a range of 0 – 6) until you’ve gone through the entire week.

10. Once you’re finished, log in to Google Adwords.

11. Click ‘Campaigns’ tab.

12. Select your first campaign and click ’Settings’ tab.

13. In the ‘Advanced Settings’ section, click “Schedule: Start date, end date, ad scheduling”.

14. Click ‘Edit’ in the next screen.

15. In the upper-right corner of the resulting pop-up window, select “24 hour clock”. This will ensure your notes from Google Analytics will match up.

16. Remembering that “0” is Sunday – Adjust the AdScheduling to only display ads in the hours that your website got conversions.

17. Once done, click ‘Save’

18. Repeat entire process for each campaign.