We picked up on an interesting statement from Google’s Matt Cutts recently, where he was answering a question about the possibility of Google seeing multiple keyword variations on the same page as keyword spam or not.
Essentially, he was being asked whether or not including, (for example) “design web” and “web design” on the same page was a bad thing from Google’s point of view.
Keywords And Proximity
Effectively, he says that although the two are considered different by Google, it won’t necessarily be a bad thing to do so. On the other hand, he explains that there’s not necessarily a lot of benefit to be gained by doing so either.
Take a look for yourself at his comments on the issue.