Pay per click advertising, (commonly referred to as PPC), has become one of the most common forms of advertising on the internet. In brief, PPC allows you to display ads, either alongside search engine results, or on sites which are part of Google’s Display Network. In contrast to the Search Network, which displays small text […]
Tag Archives: Advertising Campaigns
Analytics Conversion Optimisation
Understanding Google Analytics 4 Revenue Metrics: A Simple Guide
15th April 2025
Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites [...]
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SEO in 2023: How AI and Voice Search Are Changing the Game
8th September 2023
With every passing year, the digital landscape transforms, and SEO is no exception. As we [...]
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Black Friday Planning
26th October 2022
Hiding your Black Friday specials up until the last minute might seem like a good [...]
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POPI Act In Effect 1st July
31st March 2021
Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) [...]
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Apple Update Impact On Facebook
31st March 2021
Apple’s recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already [...]
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