As the commercial markets on the internet grow, advertising methods that were once considered only marginally effective have now become lucrative revenue sources. Spearheading this movement is the growing success of pay-per-click (PPC) campaigns on Google, accounting for the lion’s share of the clicks for high-commercial intent keywords, these days. Organic searches still get the […]
Tag Archives: Business Marketing
Search Engine Optimisation
SEO in 2023: How AI and Voice Search Are Changing the Game
8th September 2023
With every passing year, the digital landscape transforms, and SEO is no exception. As we [...]
Continue reading →Online Marketing Resources
Black Friday Planning
26th October 2022
Hiding your Black Friday specials up until the last minute might seem like a good [...]
Continue reading →News Retention Marketing
POPI Act In Effect 1st July
31st March 2021
Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) [...]
Continue reading →Online Marketing Social Media
Apple Update Impact On Facebook
31st March 2021
Apple’s recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already [...]
Continue reading →Online Marketing
Google, Facebook & The News
26th February 2021
It has been a tumultuous month for Facebook and Google, as the world watched with [...]
Continue reading →