It’s scary to me that so many companies spend huge amounts of money on their marketing campaigns without knowing how much of a return those campaigns are giving them. Do you know the cost of each lead you get? If not maybe you should seriously consider finding out. After all, if you don’t know the […]
Tag Archives: Lead Cost
Analytics Conversion Optimisation
Understanding Google Analytics 4 Revenue Metrics: A Simple Guide
15th April 2025
Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites [...]
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SEO in 2023: How AI and Voice Search Are Changing the Game
8th September 2023
With every passing year, the digital landscape transforms, and SEO is no exception. As we [...]
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Black Friday Planning
26th October 2022
Hiding your Black Friday specials up until the last minute might seem like a good [...]
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POPI Act In Effect 1st July
31st March 2021
Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) [...]
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Apple Update Impact On Facebook
31st March 2021
Apple’s recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already [...]
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