South Africa isn’t new to search engine optimisation, with numerous professional consulting firms opening over the last decade. The problem is that many of these SEO companies make use of black-hat SEO (practices that contravene search engine guidelines), which boosts the rank in the short term but ultimately, is heavily penalised by search engines. This […]
Tag Archives: SEO Practices
Analytics Conversion Optimisation
Understanding Google Analytics 4 Revenue Metrics: A Simple Guide
Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites [...]
Continue reading →Search Engine Optimisation
SEO in 2023: How AI and Voice Search Are Changing the Game
With every passing year, the digital landscape transforms, and SEO is no exception. As we [...]
Continue reading →Online Marketing Resources
Black Friday Planning
Hiding your Black Friday specials up until the last minute might seem like a good [...]
Continue reading →News Retention Marketing
POPI Act In Effect 1st July
Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) [...]
Continue reading →Online Marketing Social Media
Apple Update Impact On Facebook
Apple’s recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already [...]
Continue reading →