Tag Archives: Pay Per Click Management

More Display Network Tips

The Google display network is a little different from traditional PPC (pay per click) advertising. Unlike the search network, which displays ads alongside search engine results when users search for keywords that you’re targeting, the display network displays your ads alongside content which is related to your service or product offerings. Although this means users […]

Google Content Network Advertising

When it comes to pay per click advertising with Google, there are two available options. The search network, and the content network. They both work well, but they work in different ways, and for different reasons. The search network works by displaying your ads alongside search engine results. This works, because people are exposed to […]