The origin of the term “above the fold” lies in the world of newspaper layout. Anything that was visible on the front page of the newspaper when it was folded in half on news stands or racks was considered “above the fold” and it’s a term that has not only crept in, but remained valid, […]
Tag Archives: User Testing
Analytics Conversion Optimisation
Understanding Google Analytics 4 Revenue Metrics: A Simple Guide
Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites [...]
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SEO in 2023: How AI and Voice Search Are Changing the Game
With every passing year, the digital landscape transforms, and SEO is no exception. As we [...]
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Black Friday Planning
Hiding your Black Friday specials up until the last minute might seem like a good [...]
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POPI Act In Effect 1st July
Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) [...]
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Apple Update Impact On Facebook
Apple’s recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already [...]
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