The origin of the term “above the fold” lies in the world of newspaper layout. Anything that was visible on the front page of the newspaper when it was folded in half on news stands or racks was considered “above the fold” and it’s a term that has not only crept in, but remained valid, […]
Tag Archives: User Testing
Analytics Conversion Optimisation
Understanding Google Analytics 4 Revenue Metrics: A Simple Guide
15th April 2025
Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites [...]
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SEO in 2023: How AI and Voice Search Are Changing the Game
8th September 2023
With every passing year, the digital landscape transforms, and SEO is no exception. As we [...]
Continue reading →Online Marketing Resources
Black Friday Planning
26th October 2022
Hiding your Black Friday specials up until the last minute might seem like a good [...]
Continue reading →News Retention Marketing
POPI Act In Effect 1st July
31st March 2021
Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) [...]
Continue reading →Online Marketing Social Media
Apple Update Impact On Facebook
31st March 2021
Apple’s recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already [...]
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