In a recent study by user experience researchers and experts the Nielsen Norman Group, it was found that providing users with the ability to save shopping cart items for possible later purchase was a critical factor in providing an good user experience for ecommerce sites. From research performed across 49 ecommerce sites, the group found [...]
According to Narratiive, a leading online audience measurement, modelling and verification company a total of 39.6 million unique browsers viewed over a billion pages online in South Africa this past September. Nearly 70% of those were Mobile Unique Browsers. (Yes, mobile really is first.) Here's the rest of their data on what South African's did [...]
The origin of the term "above the fold" lies in the world of newspaper layout. Anything that was visible on the front page of the newspaper when it was folded in half on news stands or racks was considered "above the fold" and it's a term that has not only crept in, but remained valid, [...]
