Tag Archives: YouTube

YouTube Advertising Vs TV Advertising

In today’s digitally dominated world, it’s becoming clearer than ever that consumers are moving away from their television sets, and spending more time than ever online. In fact, 6 out of 10 people prefer online video platforms like YouTube, Showmax, and Netflix, to live TV. One of the main reasons for the preference is that […]

Going Viral on YouTube

Internet video sensations have been quite the trend over the last decade, with all manner of strange characters and outlandish acts surfacing on YouTube and spreading throughout the world, sometimes even granting short lived fame for its stars. Companies have been responsible for some of these viral video hits, causing massive surges in their brand […]