While it's tempting to focus your energy on generating high-converting leads from paid advertising targeted directly at people who are actively searching for your product, brand or service, it's important to remember that there isn't an unlimited supply of those type of leads. The more niche your offering is, the more limiting this fact is, [...]
After reverse engineer Jane Wong recently discovered some test Facebook code, and Facebook confirmed that it was considering hiding "likes," the popularity metric that they invented, they have now announced testing with a limited number of users in Australia. They also recently began the same test on Facebook-owned platform Instagram, implementing it for "some" users [...]
At the same time as Google is planning on restricting or removing targeted ads from kids videos, they're also introducing more placement options for their app ads. At the moment, ads display on the Play Store and YouTube, in search engine results, and on over 3 million other sites and apps. But according to a [...]
It's not just Facebook who has been facing the regulators for their business practices. Google property YouTube has been under investigation by the same Federal Trade Commission (FTC) for violating the Children's Online Privacy Protection Act, by collecting data on children under the age of 13. The issue has apparently been resolved by a negotiated [...]
With around 2 billion active users, YouTube is one of the most popular and widely used online platforms in existence, and it is just as popular in SA as anywhere else, with more than 13 million South Africans viewing content on the platform. In fact, chances are that you use YouTube yourself, and with that [...]
A new YouTube app, specially designed to be and offline-first option that reduces the (often heavy) data load of the traditional YouTube, has launched in South Africa. According to Mzamo Masito, Google Africa CMO, “People in South Africa love YouTube, but the current app is too data-heavy for it to be usable to most viewers, [...]
So-called fake news has been one of the hottest topics for the last year, and platforms like Facebook, Twitter and YouTube have working on addressing threats posed by disinformation. At Facebook's developer conference earlier this year, Mark Zuckerberg said that the platform would "never be unprepared again" for things like the interference of Russian trolls [...]
After the recent YouTube controversy, Google has announced that as of September, they will be monitoring YouTube more than ever before in order to demonetise channels which are deemed to contain or promote hate speech and terrorism. This comes after significant losses due to advertisers withdrawing from the channel, after it came to light that [...]
There has been a lot of controversy lately for YouTube and YouTube content creators alike, as several major US and UK brands have decided to stop advertising on the platform. This comes after major brands, including AT&T, Verizon, Johnson & Johnson, L’Oreal and McDonalds were presented with evidence of their ads running alongside content featuring [...]
In today’s digitally dominated world, it’s becoming clearer than ever that consumers are moving away from their television sets, and spending more time than ever online. In fact, 6 out of 10 people prefer online video platforms like YouTube, Showmax, and Netflix, to live TV. One of the main reasons for the preference is that [...]
