With around 2 billion active users, YouTube is one of the most popular and widely used online platforms in existence, and it is just as popular in SA as anywhere else, with more than 13 million South Africans viewing content on the platform. In fact, chances are that you use YouTube yourself, and with that [...]
A new YouTube app, specially designed to be and offline-first option that reduces the (often heavy) data load of the traditional YouTube, has launched in South Africa. According to Mzamo Masito, Google Africa CMO, “People in South Africa love YouTube, but the current app is too data-heavy for it to be usable to most viewers, [...]
So-called fake news has been one of the hottest topics for the last year, and platforms like Facebook, Twitter and YouTube have working on addressing threats posed by disinformation. At Facebook's developer conference earlier this year, Mark Zuckerberg said that the platform would "never be unprepared again" for things like the interference of Russian trolls [...]
After the recent YouTube controversy, Google has announced that as of September, they will be monitoring YouTube more than ever before in order to demonetise channels which are deemed to contain or promote hate speech and terrorism. This comes after significant losses due to advertisers withdrawing from the channel, after it came to light that [...]
There has been a lot of controversy lately for YouTube and YouTube content creators alike, as several major US and UK brands have decided to stop advertising on the platform. This comes after major brands, including AT&T, Verizon, Johnson & Johnson, L’Oreal and McDonalds were presented with evidence of their ads running alongside content featuring [...]
In today’s digitally dominated world, it’s becoming clearer than ever that consumers are moving away from their television sets, and spending more time than ever online. In fact, 6 out of 10 people prefer online video platforms like YouTube, Showmax, and Netflix, to live TV. One of the main reasons for the preference is that [...]
Internet video sensations have been quite the trend over the last decade, with all manner of strange characters and outlandish acts surfacing on YouTube and spreading throughout the world, sometimes even granting short lived fame for its stars. Companies have been responsible for some of these viral video hits, causing massive surges in their brand [...]
