If you’re a regular Analytics user, you might have noticed that Analytics no longer offers the site overlay feature. Instead, it’s been replaced by a brand new feature, called In-Page Analytics. This change was announced by Google just over a week ago, and to be honest, we had a moment of confusion about it at […]
Category Archives: Analytics
One of the greatest advantages of using the internet to market your products and services lies in the fact that online activity related to your web presence can be easily measured. The corollary of this though, is that you have to put in the effort required to do the measuring. Tracking Your Metrics The more […]
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest […]
Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google’s official Analytics Evangelist. A Mechanical Engineer with an MBA in Finance and Information Management Systems, his career has largely focused on decision support systems […]
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour. Google Analytics have proved immensely valuabl e in determining online trends, and it’s greatest advantage has been to the […]
Standard Analytics Report Introduction Google Analytics is a Google service which generates detailed information about the activity on your website. It tells you how people found your site, what they did on it, and how long they spent there, among many other factors. The information in this report is the default information that the Google […]
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