Category Archives: Conversion Optimisation

Content and User Perception

The users perception of your brand, product or service plays a significant role in the effectiveness of your online presence. In many cases, whether implicitly or explicitly, it is by the quality of your content that you are judged. Online credibility can be hard to come by. If you have a well-known brand, or a product […]

The Contents of Content

You’ll find a lot of articles on the internet today telling you how important content is. “Content is King,” they say. And they’re right. But what exactly is content? And why is it “King?” Technically, everything that appears on your website can be considered content, in that your site contains it. In the context of […]

The Importance of Content

It’s easy to underestimate the importance of content when you’re going through the process of putting an online platform in place. When you’re planning a website, you’re understandably concerned with its appearance, and the functionality it offers to the end-user. With all these issues to think about, the actual content of the site is often one […]