The internet is driven by information. And in this day and age, it could even been said that it’s drowning in it. The ease with which the internet brings information on any conceivable topic direct to the user has had unexpected side-effects on the way that content is both presented and received. Content effectively consists […]
Category Archives: Conversion Optimisation
There’s no question anymore that good copy sells. By sells though, we don’t literally mean that it moves the products off the shelves. The purpose of selling copy all depends on what you’re trying to achieve. In an online environment, your goal may be to get your user to fill out a form, or to provide […]
The users perception of your brand, product or service plays a significant role in the effectiveness of your online presence. In many cases, whether implicitly or explicitly, it is by the quality of your content that you are judged. Online credibility can be hard to come by. If you have a well-known brand, or a product […]
You’ll find a lot of articles on the internet today telling you how important content is. “Content is King,” they say. And they’re right. But what exactly is content? And why is it “King?” Technically, everything that appears on your website can be considered content, in that your site contains it. In the context of […]
It’s easy to underestimate the importance of content when you’re going through the process of putting an online platform in place. When you’re planning a website, you’re understandably concerned with its appearance, and the functionality it offers to the end-user. With all these issues to think about, the actual content of the site is often one […]
