It’s that tiny description you see below a sponsored link. And although it effectively constitutes almost your entire unique value proposition, many advertisers tend to under-appreciate its importance. If your PPC campaign is struggling to find a meaningful increase in its click-through-rates, you may want to consider the ad’s copy as a potential source of […]
Tag Archives: Adwords Tips
When a website looks into the possibly of using paid search to increase their overall web traffic and conversion rate, their first question would likely be “What PPC strategy works best?” But like any strategic business decision, the best course varies not only from company to company but campaign to campaign. The internet moves too […]
Those with Google Ads accounts can look out for a brand new feature in their campaign settings. Flexible Reach, under the Network tabs, will enable users to employ multiple targeting methods when launching their ads. In the past separate targeting methods would need to be applied to separate campaigns, which was time consuming and didn’t […]
The landing page is what’s responsible for the majority of a website’s conversions. This is because it’s the first consequential decision making point. As such, it could be called the linchpin of any website’s conversion funnel. Many websites under-appreciate the importance of the landing page, often misunderstanding the real goal. Make It Clear and Simple […]
In Google Adwords, the match-type is something that people usually find fairly easy to use. In simple terms, it’s a way of controlling what type of search you want your ad to be considered for, and it allows you to control what query your ad should be displayed in response to. If you use the […]
Over the course of the last few months, we’ve occasionally put up an article with some tips and advice for managing a successful Google Adwords campaign. In this, our latest in the series of Adwords related articles, we’ll suggest a few more things to think about when planning your campaign, courtesy of Google’s Adwords resources. […]
We’ve mentioned in the past how important the design and construction of your website is, for a wide variety of different reasons, from usability to conversions. Another important thing that the design, construction and content of your site can affect though is your Google Adwords quality score. What is Quality Score? In short, the Adwords […]
In keeping with our recent focus on Google Adwords, here are a few of Google’s own tips for running a successful Adwords campaign. Use Themes To Organise Your Campaigns When you start an Adwords campaign, it’s a good idea to create separate ad groups for each of your products, brands or services. Create a set […]
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