The ultimate goal with the new SEO is to win an audience. Sure, you have to do certain things with your webpage so that search engines will give it a better ranking, but that’s just a tool for achieving the goal, not the goal itself. An effective SEO strategy keeps the audience in mind. We […]
Tag Archives: Content Marketing
Analytics Conversion Optimisation
Understanding Google Analytics 4 Revenue Metrics: A Simple Guide
15th April 2025
Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites [...]
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SEO in 2023: How AI and Voice Search Are Changing the Game
8th September 2023
With every passing year, the digital landscape transforms, and SEO is no exception. As we [...]
Continue reading →Online Marketing Resources
Black Friday Planning
26th October 2022
Hiding your Black Friday specials up until the last minute might seem like a good [...]
Continue reading →News Retention Marketing
POPI Act In Effect 1st July
31st March 2021
Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) [...]
Continue reading →Online Marketing Social Media
Apple Update Impact On Facebook
31st March 2021
Apple’s recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already [...]
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