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Keywords

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The New Approach To Writing SEO Content

The ultimate goal with the new SEO is to win an audience. Sure, you have to do certain things with your webpage so that search engines will give it a better ranking, but that's just a tool for achieving the goal, not the goal itself. An effective SEO strategy keeps the audience in mind. We [...]

Hummingbird And The Future Of Search

Late last year, Google rolled out its new search algorithm, named Hummingbird, with the aim of giving users more precise results for their searches. In the past, the Google search results page would be made up of a ranked order of approximate answers (to a user’s query) based on keywords. With Hummingbird though, Google has [...]

Google Blocks Organic Keyword Data

Two years ago, Google began blocking keyword data from organic search queries if users were signed into their Google accounts while searching. They claimed that this was done to protect user privacy, but it produced a storm of criticism, largely because they were still providing keyword data for Google Ads clicks. This cast doubt on [...]

By | September 26th, 2013|Categories: Search Engine Optimisation|Tags: |

Long Tail Keywords Are Better

As we all know by now, keywords are the words and phrases that users enter into search engines when they're looking for something. When it comes to optimising your website, keywords are the phrases for which you'd like to appear in the search engine results when people are looking for your products or services. Because [...]

By | October 22nd, 2009|Categories: Search Engine Optimisation|Tags: |