Tag Archives: Online Marketing

POPI Act In Effect 1st July

Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) go into effect on the 1st July. Technically, it came into effect last year, but it also granted a 1 year grace period to become compliant, and that grace period expires on the 30th of June 2021. Failure to comply […]

Sales Down On Black Friday 2020

Based on early figures, Business Insider has reported an even lower than expected volume of sales this year for Black Friday in the wake of the ongoing pandemic, and amidst the economic impact of 248 days of lock-down in South Africa. Online Sales Increase Overall, it looks like online sales did experience an increase, with […]

Stay Online – Stay In Business

In the latest case of retail brick and mortar stores struggling to compete in an increasingly e-commerce focused environment, US toy giant “Toys ‘R’ Us” has filed for bankruptcy in the middle of the run-up to the lucrative holiday season. This is one of the largest speciality retailers ever to file for bankruptcy, and although […]

Why Implement An Online Marketing Strategy?

As with more traditional marketing the point to online marketing is quite simply more business. An online marketing strategy aims at building your corporate image and driving traffic (quality leads) to your site, supplementing your offline marketing efforts. In this way online marketing can increase the sales and, therefore, the profits of your business. Undertaken correctly […]