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Black Friday Figures & Stats

Well, it's nearly time for Black Friday again, and no doubt everybody is making sure that any specials or promotions that they have planned for the 29th will be ready well head of time. In the meanwhile, here are some interesting stats about Black Friday in South Africa: Record Sales Despite being an American tradition, [...]

By | September 30th, 2019|Categories: Online Marketing|Tags: |

Ecommerce – Communicate Your Specials

If you have an ecommerce site, chances are you regularly provide special offers, discounts or promotions for your clients. Just having the special is not enough though. It's important for you to make it easy for users to qualify for these discounts, or to be aware of whatever special offers you have available. Below, you'll [...]

By | March 29th, 2019|Categories: Conversion Optimisation, Online Marketing|Tags: , |

Shopping Carts And Wishlists

In a recent study by user experience researchers and experts the Nielsen Norman Group, it was found that providing users with the ability to save shopping cart items for possible later purchase was a critical factor in providing an good user experience for ecommerce sites. From research performed across 49 ecommerce sites, the group found [...]

By | November 28th, 2018|Categories: Online Marketing, Web Design|Tags: , , |

Stay Online – Stay In Business

In the latest case of retail brick and mortar stores struggling to compete in an increasingly e-commerce focused environment, US toy giant "Toys 'R' Us" has filed for bankruptcy in the middle of the run-up to the lucrative holiday season. This is one of the largest speciality retailers ever to file for bankruptcy, and although [...]

By | September 21st, 2017|Categories: News, Online Marketing|Tags: , |

Improving Your Ecommerce With Social Media

The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don't usually want people invading their social spaces in an attempt to sell them things. However, according to the experts, there are things you can keep in mind [...]

By | April 25th, 2017|Categories: Online Marketing, Social Media|Tags: , , |

Browsers Warn Users Of Insecure Log-In Pages

As of the next update to Google's Chrome browser, (version 56) which will release by the end of this month, and the newest version of Firefox, browsers will warn users when entering password details on a page which is not served via HTTPS. It won't prevent people from entering their details on non-secure sites, but [...]

By | January 25th, 2017|Categories: News, Online Marketing|Tags: , |

Don’t Be Fooled – Ecommerce Is Harder Than It Looks

Most companies who approach us for marketing for their ecommerce websites expect that they’ll set up their ecommerce site, allocate a small marketing budget, and sit back and watch the cash start rolling in. Our response to this sort of expectation is always the same: A warning that it is not going to be that [...]

By | July 26th, 2016|Categories: Online Marketing|Tags: , |

Snapscan WooCommerce Integration

Did you know that you can accept Snapscan payments from your Ecommerce site? Snapscan is a popular payment app in widespread use in South Africa, that allows you to pay merchants with your phone, using a specialised QR code that you scan with your phone, and confirm by entering a pin number. Locally Designed & [...]

By | June 27th, 2016|Categories: Online Marketing|Tags: |

SnapScan Implementing Ecommerce Payments

Already a common sight at retail outlets, South African based mobile payment application SnapScan has announced that they have launched the pilot phase of their ecommerce plugin. Using this system, customers will now be able to make online payments with SnapScan, as well as the retail payments they're already known for. How SnapScan Works For [...]

By | July 30th, 2015|Categories: Conversion Optimisation, Online Marketing|Tags: |