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Sales Down On Black Friday 2020

Based on early figures, Business Insider has reported an even lower than expected volume of sales this year for Black Friday in the wake of the ongoing pandemic, and amidst the economic impact of 248 days of lock-down in South Africa. Online Sales Increase Overall, it looks like online sales did experience an increase, with [...]

By | November 30th, 2020|Categories: Online Marketing|Tags: , |

Financial Regulators Warn Against Instant EFT

In a surprising announcement, South African financial bodies the Reserve Bank, and the Financial Sector Conduct Authority, issued a warning this week that consumers should beware of "Instant EFT" payment options on Ecommerce sites, calling them fundamentally unsafe and potentially leaving users open to fraud, and without recourse. Offered by many major payment gateway providers, [...]

By | November 27th, 2020|Categories: News, Online Marketing|Tags: |

Online Shopping Post Covid-19

Traditionally, South Africa has lagged behind in the ecommerce trend, with brick and mortar outlets, many of them in malls, tending to perform significantly better than ecommerce options for the same retailers. World-wide, retail floorspace has been steadily declining for the last 20 years, with for example the UK losing 20% of its retail space [...]

By | September 28th, 2020|Categories: Online Marketing|Tags: |

eCommerce Surges Under Lock-Down

While many, perhaps even most, businesses in South Africa have found themselves struggling under the national lock-down, (one of the harshest in the world), eCommerce in SA has grown by leaps and bounds. Uptake of eCommerce has traditionally lagged behind here for a large number of reasons, including lack of internet penetration, credit issues, and [...]

By | July 31st, 2020|Categories: News, Online Marketing|Tags: , |

Payfast Introduces Split Payments

In a first for South Africa, online payment gateway providers Payfast have introduced a new "Split Payments" option, that will allow merchants with platform-based businesses, such as online marketplaces, the ability to automatically split any payment into specified percentages and pay the relevant percentage to the specified parties. According to Payfast's Managing Director Jonathan Smit, [...]

By | October 31st, 2019|Categories: Online Marketing|Tags: |

Black Friday Figures & Stats

Well, it's nearly time for Black Friday again, and no doubt everybody is making sure that any specials or promotions that they have planned for the 29th will be ready well head of time. In the meanwhile, here are some interesting stats about Black Friday in South Africa: Record Sales Despite being an American tradition, [...]

By | September 30th, 2019|Categories: Online Marketing|Tags: |

Ecommerce – Communicate Your Specials

If you have an ecommerce site, chances are you regularly provide special offers, discounts or promotions for your clients. Just having the special is not enough though. It's important for you to make it easy for users to qualify for these discounts, or to be aware of whatever special offers you have available. Below, you'll [...]

By | March 29th, 2019|Categories: Conversion Optimisation, Online Marketing|Tags: , |

Shopping Carts And Wishlists

In a recent study by user experience researchers and experts the Nielsen Norman Group, it was found that providing users with the ability to save shopping cart items for possible later purchase was a critical factor in providing an good user experience for ecommerce sites. From research performed across 49 ecommerce sites, the group found [...]

By | November 28th, 2018|Categories: Online Marketing, Web Design|Tags: , , |

Stay Online – Stay In Business

In the latest case of retail brick and mortar stores struggling to compete in an increasingly e-commerce focused environment, US toy giant "Toys 'R' Us" has filed for bankruptcy in the middle of the run-up to the lucrative holiday season. This is one of the largest speciality retailers ever to file for bankruptcy, and although [...]

By | September 21st, 2017|Categories: News, Online Marketing|Tags: , |

Improving Your Ecommerce With Social Media

The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don't usually want people invading their social spaces in an attempt to sell them things. However, according to the experts, there are things you can keep in mind [...]

By | April 25th, 2017|Categories: Online Marketing, Social Media|Tags: , , |