Tag Archives: Retention Marketing

POPI Act In Effect 1st July

Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) go into effect on the 1st July. Technically, it came into effect last year, but it also granted a 1 year grace period to become compliant, and that grace period expires on the 30th of June 2021. Failure to comply […]

POPI Compliance Deadline Set

Although promulgated into law in 2013, the Protection of Personal Information Act, (or POPI Act) has been in only limited effect for the past 7 years, never really going past the point of setting up the office of the Regulator as envisaged in the Act. As a result, although the framework has been there, the […]

Don’t Be Fooled – Ecommerce Is Harder Than It Looks

Most companies who approach us for marketing for their ecommerce websites expect that they’ll set up their ecommerce site, allocate a small marketing budget, and sit back and watch the cash start rolling in. Our response to this sort of expectation is always the same: A warning that it is not going to be that […]