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Retention Marketing

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POPI Compliance Deadline Set

Although promulgated into law in 2013, the Protection of Personal Information Act, (or POPI Act) has been in only limited effect for the past 7 years, never really going past the point of setting up the office of the Regulator as envisaged in the Act. As a result, although the framework has been there, the [...]

By | June 25th, 2020|Categories: News, Retention Marketing|Tags: , |

Don’t Be Fooled – Ecommerce Is Harder Than It Looks

Most companies who approach us for marketing for their ecommerce websites expect that they’ll set up their ecommerce site, allocate a small marketing budget, and sit back and watch the cash start rolling in. Our response to this sort of expectation is always the same: A warning that it is not going to be that [...]

By | July 26th, 2016|Categories: Online Marketing|Tags: , |