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Email Marketing

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Are You Ready For The POPI Act?

The Protection Of Personal Information Act (No 4 of 2013) has been hovering in the background for quite some time already. Its intention is to bring the practices governing data collection and direct marketing in South Africa into line with European standards and guidelines governing these issues, and although the Act was first published in [...]

By | April 26th, 2018|Categories: News|Tags: , |

Why People Unsubscribe

Email marketing remains one of the most effective forms of online marketing to date, but if you're going to be sending your client list emails, there are a few things you need to keep in mind. One of the most common ways of determining whether your recipients are happy with the emails you're sending them [...]

By | February 27th, 2017|Categories: Retention Marketing|Tags: , |

Marketing Automation

When the first advanced marketing automation systems were introduced in the mid 1990’s, the price of them, and the limited online presence of consumers, made it close to impossible for small businesses to make use of the software, which originally focused primarily on email. As technology and consumers alike advance however, and as more and [...]

By | August 31st, 2016|Categories: Retention Marketing|Tags: , , |

Understanding Email Personalisation

For all its simplicity, email marketing is still one of the most effective ways of communicating with, and selling to, your clients.  Modern email software systems make the automation and bulk sending of emails relatively simple, and they bring with them the ability to "personalise" your email. For the majority of companies though, personalisation is [...]

By | October 28th, 2015|Categories: Online Marketing|Tags: |

Email Marketing vs Social Media

“If your business isn’t on social media it may as well not exist,” is a phrase often spoken by people who don’t understand social media. What they fail to realise is that their statement isn’t really applicable to every business. For some businesses having a strong presence on social media is vital, but this is [...]

By | May 27th, 2015|Categories: Online Marketing, Retention Marketing|Tags: , |

Email Campaigns Still a Valuable eMarketing Tool

Email marketing campaigns have a questionable reputation in the internet marketing industry. Despite being incredibly cost effective and highly targeted, the general view of the practice is that it’s an outdated and largely unsuccessful form of marketing. However, this perception seems to be just a product of how much internet marketing has developed over the [...]

By | May 28th, 2013|Categories: Online Marketing|Tags: |

Bulk Email Marketing & Communications

The ease and convenience of communicating by email has turned the medium into a popular marketing channel. Most businesses want, (or need), the ability to send out bulk emails to their existing (and potential) customers at some point. Bulk email marketing sometimes has a bad reputation. When people think of bulk emails, they tend to [...]

By | August 24th, 2011|Categories: Online Marketing|Tags: |