Tag Archives: Email Marketing

POPI Compliance Deadline Set

Although promulgated into law in 2013, the Protection of Personal Information Act, (or POPI Act) has been in only limited effect for the past 7 years, never really going past the point of setting up the office of the Regulator as envisaged in the Act. As a result, although the framework has been there, the […]

POPI Adoption Expected Soon

Although parts of the POPI (Protection Of Personal Information) Act have technically been in force for some time already, the remaining (and most important) provisions have not yet been adopted. Last week however, the Chairperson of the Information Regulator of South Africa indicated that her office had requested the President adopt the remaining provisions and […]

Are You Ready For The POPI Act?

The Protection Of Personal Information Act (No 4 of 2013) has been hovering in the background for quite some time already. Its intention is to bring the practices governing data collection and direct marketing in South Africa into line with European standards and guidelines governing these issues, and although the Act was first published in […]

Why People Unsubscribe

Email marketing remains one of the most effective forms of online marketing to date, but if you’re going to be sending your client list emails, there are a few things you need to keep in mind. One of the most common ways of determining whether your recipients are happy with the emails you’re sending them […]

Marketing Automation

When the first advanced marketing automation systems were introduced in the mid 1990’s, the price of them, and the limited online presence of consumers, made it close to impossible for small businesses to make use of the software, which originally focused primarily on email. As technology and consumers alike advance however, and as more and […]

Understanding Email Personalisation

For all its simplicity, email marketing is still one of the most effective ways of communicating with, and selling to, your clients.  Modern email software systems make the automation and bulk sending of emails relatively simple, and they bring with them the ability to “personalise” your email. For the majority of companies though, personalisation is […]

Email Marketing vs Social Media

“If your business isn’t on social media it may as well not exist,” is a phrase often spoken by people who don’t understand social media. What they fail to realise is that their statement isn’t really applicable to every business. For some businesses having a strong presence on social media is vital, but this is […]

Email Campaigns Still a Valuable eMarketing Tool

Email marketing campaigns have a questionable reputation in the internet marketing industry. Despite being incredibly cost effective and highly targeted, the general view of the practice is that it’s an outdated and largely unsuccessful form of marketing. However, this perception seems to be just a product of how much internet marketing has developed over the […]

Bulk Email Marketing & Communications

The ease and convenience of communicating by email has turned the medium into a popular marketing channel. Most businesses want, (or need), the ability to send out bulk emails to their existing (and potential) customers at some point. Bulk email marketing sometimes has a bad reputation. When people think of bulk emails, they tend to […]