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Internet Marketing Strategy

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2017 Internet Trends To Look Out For

Since 2001 Mary Meeker has been delivering annual web trend reports, shedding some light on what direction the internet trend scale will take throughout the year. This years report boasted some 355 slides predicting where web trends are headed. Key Points From The Report Increased Internet Usage Internet usage has increased by about 4% compared [...]

By | June 29th, 2017|Categories: News, Online Marketing|Tags: , |

Marketing Automation

When the first advanced marketing automation systems were introduced in the mid 1990’s, the price of them, and the limited online presence of consumers, made it close to impossible for small businesses to make use of the software, which originally focused primarily on email. As technology and consumers alike advance however, and as more and [...]

By | August 31st, 2016|Categories: Retention Marketing|Tags: , , |

Is Augmented Reality The Future Of Online Marketing?

Well the short answer is no.  Or at best, certainly not yet.  But Augmented Reality (AR) is starting to offer consumers exciting new ways to interact with brands. Most importantly though, AR is allowing users to interact with brands in the spaces that the users choose, and when they choose to do so. So What [...]

By | July 21st, 2016|Categories: Online Marketing|Tags: , |

The Lead Starts Here

For the most part, the purpose of your online marketing is to generate leads for your business. Brand building campaigns can be an exception to this, but in general, your objective is probably to generate sales by converting the leads that your online marketing brings you. The most important thing to remember here is that [...]

By | May 31st, 2016|Categories: Online Marketing|Tags: , |

Integrate SEM and Social Media into Online Strategy

The shifting face of internet marketing has produced many challenging obstacles for the modern digital marketer. First came the democratic and conceptually laudable practice of SEO. This shifted to paid search as spam and increasingly mysterious Google algorithm updates muddied the waters of optimisation. The period was interspersed with sometimes cunning, although mostly ill thought [...]

By | July 30th, 2013|Categories: Online Marketing|Tags: |

5 Tips to a Successful Digital Campaign

As one of the world’s fastest growing market channels, particularly in developing economies, online marketing is an attractive prospect for many businesses. It gives them a chance to effectively overcome many of geographic limitations of physical markets, in a relatively cost-effective manner. While it is true that there’s a lot of business to be capitalised [...]

By | June 5th, 2013|Categories: Online Marketing|Tags: |

Form Spam And Captcha

Coined in 2000 by a teams from the Carnegie Mellon University, the CAPTCHA, or Completely Automated Public Turing test to tell Computers and Humans Apart was designed as a challenge-response test that was intended to be easy enough for any human to solve, but obscure enough that computers and automated programs would be unable to [...]

By | February 6th, 2012|Categories: Online Marketing|Tags: |