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Social Media Marketing

>Tag:Social Media Marketing

Facebook Introducing Advanced Analytics

At the beginning of this month, Facebook announced that they were rolling out advanced analytics that would make it possible to measure performance at a level higher than simply on specific posts. This will allow page admins to see things like the actions people take on the pages themselves, including the number of follows and [...]

By | November 27th, 2018|Categories: Analytics, Social Media|Tags: , , |

US Pressures Facebook & Twitter To Make Rules Clearer

The on-going investigations into election interference and misinformation by the United States congress saw appearances by both the Chief Operating Officer of Facebook, and the CEO of Twitter, who spoke before the hearing for the first time earlier this month. US Senators were looking for clarity on how the platforms algorithms work, and what leads [...]

By | September 19th, 2018|Categories: Social Media|Tags: , |

Facebook Shares Drop On Q2 Growth

Facebook has just released its earnings report for the 2nd quarter of 2018, and slowed growth for the social media platform is causing some concern regarding its future potential. Although Facebook added another 22 million daily active users to its rolls during the second quarter, with 1.47 billion people (or 19.3% of the population of [...]

By | July 30th, 2018|Categories: Social Media|Tags: , , |

New Social Media Guidelines For Political Ads

In the wake of recent scandals about social media and its impact in political campaigns and elections, two of the worlds largest social media companies have, almost at the same time, announced new rules and guidelines for the promotion of politically related advertising. Full Disclosure Both Twitter and Facebook came under fire for their role [...]

By | May 31st, 2018|Categories: Social Media|Tags: , |

The Challenge Of Brand Authenticity

In online marketing in recent years, authenticity has become one of the most popular buzzwords. Everybody is talking about people’s need to be authentic, but very few people are actually talking about how to do it. The idea that this group or that group cannot be authentic isn’t true. Authenticity is a choice, and like [...]

By | March 29th, 2018|Categories: Social Media|Tags: , , |

Facebook Addresses Hate Speech By Removing Targeting Options

In what is supposed to be a temporary measure, Facebook has announced that they will be removing some popular self-reported targeting options for advertisers, in order to prevent people from taking advantage of them to target hate groups. The fields that are being removed include education, field of study, job title and employment. Facebook explained [...]

By | September 21st, 2017|Categories: Social Media|Tags: , , |

Will Social Advertising Destroy Social Media?

It is no secret that social media marketing is a huge business. I can't think of a single thriving company that you cannot find, engage with, or even purchase from, online. Everybody Is Competing Online As more and more companies flood the online marketplace, they pour more and more money into their online spend to [...]

By | July 27th, 2017|Categories: Social Media|Tags: , , |

Why Marketers Love Social Media

If you're reading this article, then you're probably one of the 3.6 billion people in the world who have access to the internet. That's only 46% of the people in the world, but 20 years ago, less than 1% of people world wide had access to the net. It took 10 years to get the [...]

By | May 29th, 2017|Categories: Social Media|Tags: , , |

Do You Need An Agency To Run Your Social Media?

To be honest, you don't actually need an agency to run your social media efforts.  That is, if you're willing to dedicate your own time to responding to countless comments, running your adverts, removing negative comments and banning people on the page. You also need to devote time to creating relevant content, editing videos,  images [...]

By | May 29th, 2017|Categories: Social Media|Tags: , |

Improving Your Ecommerce With Social Media

The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don't usually want people invading their social spaces in an attempt to sell them things. However, according to the experts, there are things you can keep in mind [...]

By | April 25th, 2017|Categories: Online Marketing, Social Media|Tags: , , |