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Usability

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Tips For Mobile Ecommerce

With mobile searches now outstripping desktop searches thanks to the prevalence of smart phones and other mobile devices, the importance of considering mobile usability, for ecommerce specifically, is now greater than ever before. Although purchases are still made more frequently on desktops in South Africa, even that last bastion of desktop dominance is starting to [...]

By | November 29th, 2018|Categories: Online Marketing|Tags: , |

Web Design for Conversion Optimisation

Navigation structure is a well-known ranking factor. Web crawlers can penalise your pages for long loading times or unintuitive link structures. Human visitors can be even more particular than that. To keep your conversion funnel tight and reduce your abandonment rate, consider the following tips when designing your website. Make Navigation Obvious This doesn’t mean [...]

By | July 23rd, 2012|Categories: Conversion Optimisation|Tags: |