Category Archives: Google

Google Place Search

Yesterday Google announced their latest feature, the Google Place Search. Place Search allows Google users to easily find information about local businesses, by clustering search results around a specific area. According to Google product manager Jackie Bavaro, writing on the official Google blog yesterday, more than 20% of searches on Google nowadays are related to […]

Google PageRank Not So Important

A recent move by search engine giant Google has left search engine optimisers either shaking their heads, or feeling vindicated. An article appeared on WebProNews earlier this week, backed up by a post on Google Webmaster Central from Webmaster Trends Analyst Susan Moskwa, pointing out that Google has removed their PageRank distribution feature from their […]

Google Local Business Directory

Now that Google Maps has officially launched in South Africa, with all the functionality that’s associated with it, it’s become possible to add your business to Google Maps with the Google Local Business Centre. This lets your business appear on Google Maps, complete with address, contact details, and even photos or video. Google’s advanced map […]

Google Launches Display Ads

Google announced on it’s official blog at the end of last week that it was rolling out the end product of it’s incorporation with DoubleClick, an acquisition that Google made 18 months ago. Google display ads will complement the now familiar text ads that appear alongside Google’s search engine results, to display online billboards and […]

Register Your Trademark With Google

With recent questions regarding cyber-squatting and the protection of domain names, we’ve queried Google itself about the importance of trademarks when it comes to online marketing. We were querying this with particular regard to Google Adwords, when it turned out that somebody could use your company name in their own advertisement. According to Google, as […]

Search Engine Optimisation Is Google Optimisation

Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google. This is because Google lays claim to a majority market share in the search industry. Google truly is the giant of search and to optimise for […]