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Google Ad Practices Under Investigation

Heading toward the end of a year which has no doubt proven trying for practically all of the online "giants," Google, perhaps the biggest of all, is facing yet another anti-trust investigation, this time brought against it by a nationwide group of states, including DC and Puerto Rico. The investigation appears to be following a [...]

By | September 30th, 2019|Categories: Google, Google Ads, News, Online Marketing|Tags: , |

Google Testing New Search Results Look

When Google first broke onto the scene in 1998, one of the things that really set them apart was their clean, simple look. Compared to other search engines of the day, cluttered by ads and options, the plain white page with a straightforward list of potential results was a metaphorical breath of fresh air. In [...]

By | September 7th, 2016|Categories: Google|Tags: , |

Google Reorganises Corporate Structure

Earlier this month, Google made new waves when they announced the implementation of a corporate restructure, in which they'll reorganise under the name "Alphabet," of which Google will just be a division or subsidiary. Given the extent to which Google diverged from its original business, namely search, it's not surprising that some of their further [...]

By | August 26th, 2015|Categories: Google|Tags: , |

Google Takeover Rumours Send Twitter’s Stock Up

Well, it isn’t the freshest rumour around, but more recent speculation on a potential takeover bid by Google caused Twitter’s stock to rise almost 4.8%, ending on a 52 week high. It seemed that this followed recent gossip in the financial industry that Twitter had reportedly hired advisors from leading investment and consulting firm, Goldman [...]

By | April 24th, 2015|Categories: News, Social Media|Tags: , |

Google’s One True Log-In

Well, the next step in the Googlification of the internet is at hand. Google has rolled out its single, unified log-in that applies across all Google services. If you use any Google services at all, you might have already seen the new log-in interface, which is being steadily rolled out to users. If you haven't, [...]

By | October 28th, 2013|Categories: Google|Tags: |

Factors Affecting Google+ Local Search Engine Marketing

The release of Google Plus’s Local Search feature was to many websites a sign of a completely new era in local search engine marketing. One in which a commerce websites no longer had to compete with gigantic international ones for a high ranking in the SERP. All they had to do now was have a [...]

By | December 10th, 2012|Categories: Search Engine Optimisation|Tags: , |

Custom Google Plus URLs

Branding is an important activity, for any public entity, whether private or commercial. It allows people to identify and, in a sense, communicate with your brand on a personal level. This philosophy also holds true with domain names and URLs. The better people know them, the more likely are to visit your site over competitors, [...]

By | September 3rd, 2012|Categories: Social Media|Tags: |

The Google Share a Link Experiment

A new development in the way Google+ users can recommend results on Google’s website was announced yesterday on the G+ network by Google associate product manager Sean Liu. The change may affect how social signals and sharing signals are evaluated in the future. ‘Share’ Replacing ‘+1’ Although at the moment it’s only an experiment, those [...]

By | July 23rd, 2012|Categories: Social Media|Tags: |

Google Knowledge Graph

The latest announcement out of Google is that, starting today, it will begin rolling out a new way of displaying and interacting with search results. They're calling it the Knowledge Graph and according to Google's search team and Amit Singhal, it will take the hard work out of search. From Keywords To Concepts Matt Cutts has [...]

By | May 17th, 2012|Categories: Search Engine Optimisation|Tags: |

Google Plus Hits Hundred Million Users

The question of whether Google+ will be an effective competitor to Facebook's already long established, 800 million strong social network is one that people have been considering ever since Google announced its latest foray into the social world. So far, they haven't been that successful with previous attempts. However, the new Google+ might be the [...]

By | February 3rd, 2012|Categories: Social Media|Tags: |