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Facebook Moves Against Bullying With Keyword Blocking

Under pressure for some time already to combat the growing problems of bullying and harassment on Facebook, the platform has announced that they will begin to allow users to block comments from their posts by selecting keywords which they don't want to see. Instagram and Twitter have both offered keyword blocking since 2016, in response [...]

By | October 29th, 2018|Categories: Social Media|Tags: , , |

Technology For Fake Video Improving Rapidly

So-called fake news has been one of the hottest topics for the last year, and platforms like Facebook, Twitter and YouTube have working on addressing threats posed by disinformation. At Facebook's developer conference earlier this year, Mark Zuckerberg said that the platform would "never be unprepared again" for things like the interference of Russian trolls [...]

By | August 30th, 2018|Categories: News, Social Media|Tags: , , |

Twitter User Numbers Down

Hot on the heels of Facebooks reported slow-down of growth for Q2, Twitter followed suit by reporting not just that growth had slowed, but that they actually lost 1 million active users. That said, it appears that the decline has been mainly due to their efforts in reducing spam and general misuse of the platform, [...]

By | July 30th, 2018|Categories: Social Media|Tags: , |

Posting Smart On Facebook: Socially Responsible Advertising

Social media comes with many privileges, and just like any other medium, these privileges come with responsibilities. Finding the balance between freedom of expression and social responsibility can be hard, particularly, from an individual perspective. The rules of engagement are somewhat different for individuals compared to businesses. Many businesses enlist the assistance of marketers to [...]

By | October 30th, 2017|Categories: Social Media|Tags: , |

Twitter Testing 280 Character Tweets

The Twitter character limit has always been a thing. Except in countries where the written word makes use of an alphabet where characters can convey more meaning than mere letters can, like Japan, China & Korea. People have been lamenting the character limit (designed with the old SMS character limit in mind) for almost as [...]

By | October 30th, 2017|Categories: Social Media|Tags: |

Twitter Users Offer To Buy Company

If you've been following along, Twitter has been experiencing the corporate version of existential angst for quite some time already. After the heady days of it's IPO of $26 a share, valuing the company at $14.2 billion, they've continually failed to monetise the platform successfully. Since 2013 shares have generally declined, and are currently available [...]

By | April 24th, 2017|Categories: Social Media|Tags: |

Twitter To Provide Tool To Curb Abuse

In the wake of ongoing scandals surrounding the use of the social media network Twitter in online abuse and bullying, Twitter this month announced that they would be rolling out a tool that would help users combat the trend. In a press statement, Twitter explained that the amount of abuse, bullying and harassment has risen [...]

By | November 29th, 2016|Categories: Social Media|Tags: |

Do Twitter URLs Get Clicked?

A recent study carried out jointly by Microsoft, the French Institute for Research in Computer Science and Automation, and Columbia University examined 2.8 million shares on Twitter, with a total potential audience of 75 billion views, 9.6 million actual clicks, and 59,000 unique resources in order to determine the extent to which URLs shared on [...]

By | June 27th, 2016|Categories: Social Media|Tags: , |

South Africa On Social Media – 2016

World Wide Worx and Fuseware conduct a regular survey into South African use of social media platforms.  Their latest South African Social Media Landscape report was released earlier this year, and had the following to say about how we as South Africans are using social media: South Africa On Facebook Facebook remains the most commonly [...]

By | May 31st, 2016|Categories: Social Media|Tags: , , , |

It’s Not Always About Google

A very interesting study recently by Impending Boom has suggested that, in some places at least, it's not all about Google. Intrigued by a trend he noticed in the number of Google searches originating from Nigeria, which were substantially lower than searches from other countries, the author investigated further. It turned out that Nigeria was [...]

By | November 27th, 2015|Categories: Online Marketing, Social Media|Tags: , , |