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Advertisers Working With Social Media To Curb Harmful Content

3 months after a major advertiser boycott which led to massive brands such as Coca-Cola, The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry’s, The North Face, REI, and Patagonia among other groups withdrawing their advertising from Facebook in the wake of the death of George Floyd in police custody, the World Federation of [...]

By | October 28th, 2020|Categories: News, Social Media|Tags: , , |

Twitter Tests Flags For False Tweets

With increasing concerns about the proliferation of false or misleading information on social media, Twitter appears to be planning a way for users to provide feedback by labelling tweets from politicians and other public figures as being likely to be "harmfully misleading." A leaked demo, (later confirmed by Twitter) showed brightly coloured labels prominently displayed [...]

By | February 27th, 2020|Categories: Social Media|Tags: , , |

Facebook Moves Against Bullying With Keyword Blocking

Under pressure for some time already to combat the growing problems of bullying and harassment on Facebook, the platform has announced that they will begin to allow users to block comments from their posts by selecting keywords which they don't want to see. Instagram and Twitter have both offered keyword blocking since 2016, in response [...]

By | October 29th, 2018|Categories: Social Media|Tags: , , |

Technology For Fake Video Improving Rapidly

So-called fake news has been one of the hottest topics for the last year, and platforms like Facebook, Twitter and YouTube have working on addressing threats posed by disinformation. At Facebook's developer conference earlier this year, Mark Zuckerberg said that the platform would "never be unprepared again" for things like the interference of Russian trolls [...]

By | August 30th, 2018|Categories: News, Social Media|Tags: , , |

Twitter User Numbers Down

Hot on the heels of Facebooks reported slow-down of growth for Q2, Twitter followed suit by reporting not just that growth had slowed, but that they actually lost 1 million active users. That said, it appears that the decline has been mainly due to their efforts in reducing spam and general misuse of the platform, [...]

By | July 30th, 2018|Categories: Social Media|Tags: , |

Posting Smart On Facebook: Socially Responsible Advertising

Social media comes with many privileges, and just like any other medium, these privileges come with responsibilities. Finding the balance between freedom of expression and social responsibility can be hard, particularly, from an individual perspective. The rules of engagement are somewhat different for individuals compared to businesses. Many businesses enlist the assistance of marketers to [...]

By | October 30th, 2017|Categories: Social Media|Tags: , |

Twitter Testing 280 Character Tweets

The Twitter character limit has always been a thing. Except in countries where the written word makes use of an alphabet where characters can convey more meaning than mere letters can, like Japan, China & Korea. People have been lamenting the character limit (designed with the old SMS character limit in mind) for almost as [...]

By | October 30th, 2017|Categories: Social Media|Tags: |

Twitter Users Offer To Buy Company

If you've been following along, Twitter has been experiencing the corporate version of existential angst for quite some time already. After the heady days of it's IPO of $26 a share, valuing the company at $14.2 billion, they've continually failed to monetise the platform successfully. Since 2013 shares have generally declined, and are currently available [...]

By | April 24th, 2017|Categories: Social Media|Tags: |

Twitter To Provide Tool To Curb Abuse

In the wake of ongoing scandals surrounding the use of the social media network Twitter in online abuse and bullying, Twitter this month announced that they would be rolling out a tool that would help users combat the trend. In a press statement, Twitter explained that the amount of abuse, bullying and harassment has risen [...]

By | November 29th, 2016|Categories: Social Media|Tags: |

Do Twitter URLs Get Clicked?

A recent study carried out jointly by Microsoft, the French Institute for Research in Computer Science and Automation, and Columbia University examined 2.8 million shares on Twitter, with a total potential audience of 75 billion views, 9.6 million actual clicks, and 59,000 unique resources in order to determine the extent to which URLs shared on [...]

By | June 27th, 2016|Categories: Social Media|Tags: , |