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Local Search

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Google My Business Update

Up until recently, the Google My Business (formerly known as Google Business Listings) dashboard only showed your address when you went to edit it, and not a map showing where they believed that address to be. It looks like that's busy changing now, with several users reporting that they are seeing a visual representation of [...]

By | October 29th, 2018|Categories: Google, Search Engine Optimisation|Tags: , |

South Africa According To Google

With around 40,000 searches being processed every second by Google, the internet giant can provide some interesting insights into the everyday lives of the people who use it. They use this data to help them understand the intent of users, and improve the user experience by providing relevant information as quickly as possible. Every year, [...]

By | May 31st, 2018|Categories: Google, News|Tags: , |

Google Clamping Down On Fake Businesses

According to a recent report, Google, in conjunction with computer scientists at UCLA San Diego are working on identifying and removing fake business listings on Google Maps. Since Google Maps results are based on your location, online scammers have been gaming the system by registering fake companies on the service.  According to their estimates, more [...]

By | April 25th, 2017|Categories: Google, Search Engine Optimisation|Tags: , |

The Evolution Of SEO

Search engine optimisation has always been one of the most contentious, and contended, aspects of online marketing.  There was a time, not all that many years ago, when ranking highly in search engine results was pretty much entirely a matter of getting a whole bunch of links pointing back to your site. What those links [...]

By | March 31st, 2017|Categories: Search Engine Optimisation|Tags: , , , |

Home Service Ads – Paid Local Listings

As far back as 2015, Google began experimenting with a beta, invite only program that enabled some businesses offering "home services" (just plumbers and locksmiths to begin with, and only in a certain area) to become "Guaranteed Service Providers" and be featured as a "sponsored" (read "paid" or "ad") listing, at the top of the [...]

By | January 25th, 2017|Categories: Google Ads|Tags: , |

Local Search Update

Earlier this month Google implemented an update to their local search algorithm, which controls the "Local 3 Pack" of results that appear in the search results below a map when you search for something that is available in your area, as you can see in the example image below. Searcher Location More Important One of [...]

By | October 26th, 2016|Categories: Google, Search Engine Optimisation|Tags: , , |

7 Pack Becomes 3 Pack For Local Results

As of the beginning of this month, Google began implementing a change to the way that the local results are displayed in search.  Where we've been used to search engine results displaying 7 local listings (with the map on the side), Google has now replaced this with only 3 local listings displayed in-line with the [...]

By | August 26th, 2015|Categories: Google, Search Engine Optimisation|Tags: , , |

Factors Affecting Google+ Local Search Engine Marketing

The release of Google Plus’s Local Search feature was to many websites a sign of a completely new era in local search engine marketing. One in which a commerce websites no longer had to compete with gigantic international ones for a high ranking in the SERP. All they had to do now was have a [...]

By | December 10th, 2012|Categories: Search Engine Optimisation|Tags: , |

Google+ Local Giving Businesses Valuable Exposure

We recently reported on the change from Google Places to Google+ Local. For a while after its introduction, it wasn't of that much consequence to the average user, from a functional perspective. Being a primarily superficial shift to strengthen the Google+ brand. But as the social integration becomes more in-depth and increasingly effective SEO methods [...]

By | June 28th, 2012|Categories: Online Marketing|Tags: |

The New Google Localised Search

Google's Venice update in February of year this brought with it over forty changes to its search and indexing parameters. Of all the changes, one of the most exciting for commercial websites operating within specified regions, and practising SEO, is Google's new localised search results. This means that results to queries now have a large percentage [...]

By | June 27th, 2012|Categories: Google|Tags: |