For the first time since eMarketer began estimating ad revenue for Google, the net US digital ad revenue of the search and advertising giant will decline. Combined with continued (although depressed) growth for Facebook and Amazon, this means that their market share has also declined. According to current estimates, which factor in the global pandemic, [...]
In a move that is causing consternation across the world, Google has announced plans to drop support for 3rd-party cookies from Chrome in 2022. Cookies have long been the backbone of internet marketing efforts, and they're what lets advertisers follow you around with banners for sites you visited in the past. (They're also what lets [...]
Heading toward the end of a year which has no doubt proven trying for practically all of the online "giants," Google, perhaps the biggest of all, is facing yet another anti-trust investigation, this time brought against it by a nationwide group of states, including DC and Puerto Rico. The investigation appears to be following a [...]
At the same time as Google is planning on restricting or removing targeted ads from kids videos, they're also introducing more placement options for their app ads. At the moment, ads display on the Play Store and YouTube, in search engine results, and on over 3 million other sites and apps. But according to a [...]
Yesterday, almost 18 years after launching their Google Ads platform to allow businesses to advertise in their search engine results, Google announced that they will be re-branding their advertising products / solutions. According to the post on the Analytics blog, these new, "simpler" brands and solutions will help advertisers and publishers choose the right solutions [...]
