Tag Archives: Marketing

Taking Advantage Of Micro-Moments

Think about how attached to your phone you are. Chances are that your phone has become an indispensable part of your day-to-day life. The cell phone is rapidly taking over digital traffic from desktop, and it’s scarcely surprising. You’re never more than an arm’s length away from being connected to the world, and that’s not […]

Marketing and Advertising: What’s the Difference?

Defining The Difference The first step in determining the difference between advertising and marketing would be to define each practice independently of the other. Once we have set the parameters within which each pursuit functions, we can more accurately differentiate between the two. Advertising The generally accepted definition of advertising is as follows: A typically, […]

Measuring Advertising

Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty…The words “Advertising is not measurable.” Have you heard this claim before? Most likely, you have, it’s not an uncommon statement, after all. But it’s a lie! Those who […]