With the continuing proliferation of so-called Fake News, it is becoming more and more important to ensure that we can differentiate between them. And while on social media platforms like Facebook and Twitter, fake news is often spotted and called out, it has proven a little more difficult to do on platforms which are not [...]
According to the Global State Of Digital In 2019 report by Hootsuite, South African's spend among the most time online of any country, with an average of nearly 8.5 hours a day spent online, compared to a bit over 6.5 hours a day for US users. This is despite the fact that we still have [...]
It has long been the case that the law lags behind our social and technological development, sometimes by a considerable margin. However, it looks like the law is finally getting ready to catch up when it comes to digital platforms like Facebook, as regulators in several countries are in the process of proposing a range [...]
Last week Instagram (owned by Facebook), announced that in a continuing effort to reduce "inauthentic" (fake) activity on the platform, they would begin removing fake likes and followers from the hugely popular social platform. They believe that this will allow for a more genuine Instagram experience, and intend for the move to mostly affect those [...]
At the beginning of this month, Facebook announced that they were rolling out advanced analytics that would make it possible to measure performance at a level higher than simply on specific posts. This will allow page admins to see things like the actions people take on the pages themselves, including the number of follows and [...]
Hot on the heels of Facebooks reported slow-down of growth for Q2, Twitter followed suit by reporting not just that growth had slowed, but that they actually lost 1 million active users. That said, it appears that the decline has been mainly due to their efforts in reducing spam and general misuse of the platform, [...]
Facebook has just released its earnings report for the 2nd quarter of 2018, and slowed growth for the social media platform is causing some concern regarding its future potential. Although Facebook added another 22 million daily active users to its rolls during the second quarter, with 1.47 billion people (or 19.3% of the population of [...]
Following on from Mark Zuckerberg's appearance before the US Congress in the wake of the Cambridge Analytica scandal, and as part of his testimony, Facebook has revealed all (or most) of the many ways that it collects data on its users. While some of the data it collects about you, (like how much time you [...]
A recent report from the Reuters Institute for the Study of Journalism has revealed social media in general, and Facebook in particular, is losing ground as a source for news as more people lose trust in social media for hard news. According to a survey of 74,000 people across 37 countries, the use of social [...]
In online marketing in recent years, authenticity has become one of the most popular buzzwords. Everybody is talking about people’s need to be authentic, but very few people are actually talking about how to do it. The idea that this group or that group cannot be authentic isn’t true. Authenticity is a choice, and like [...]
