It’s not just Facebook who has been facing the regulators for their business practices. Google property YouTube has been under investigation by the same Federal Trade Commission (FTC) for violating the Children’s Online Privacy Protection Act, by collecting data on children under the age of 13. The issue has apparently been resolved by a negotiated […]
Tag Archives: Google Advertising
There has been a lot of debate lately among the Google Ads community regarding the new Google Ads Interface, which has been released on Beta earlier in 2017. I, for one, have definitely been unenthusiastic about the “New Google Ads Experience” – When trying to get used to it, I always find myself getting frustrated […]
In a very quiet and decidedly non-public update to its privacy policy, Google has rescinded their promise to never link their ad tracking with personally identifiable information. A recent article by propublica.org revealed that despite having insisted for years that privacy would be their number one concern when it came to advertising products, Google has […]
Hot on the heels of Facebook’s introduction of ‘Custom Audiences’, Google is looking for a new way to target ads more directly. Custom Audiences is Facebook’s way of doing this, and the feature allows advertisers to upload a list of email addresses of customers or website users, and then target ads to those users, based […]
