Tag Archives: Pay Per Click (PPC)

Exploring The New Google Ads Interface

There has been a lot of debate lately among the Google Ads community regarding the new Google Ads Interface, which has been released on Beta earlier in 2017. I, for one, have definitely been unenthusiastic about the “New Google Ads Experience” – When trying to get used to it, I always find myself getting frustrated […]

Google Ads Results Layout Updated

In a surprising change, Google has rolled out a new ad display layout, that has significantly changed the ad real-estate landscape on search engine results pages.  According to their spokesman, these are supposed to be for commercial and high value queries, but so far I’ve been seeing them for a quite a few queries that […]

Instagram Advertising

After being acquired by social media giant Facebook nearly 6 months ago, Instagram recently announced that they had reached 400 million active monthly users, making them bigger than Twitter. On the back of their massive growth since last year, they’ve also announced that as of the end of September 2015, their advertising functionality will be […]

PPC Better Than SEO For Small Budgets

Google’s recent trend of emphasising paid search results, and giving them more and more room on the front page of search engine results, leaving less space for organic results, has generated considerable debate about what businesses should be doing. In a similar vein, a recent study by SEOMoz has revealed that PPC ads receive over […]

Pay Per Click Advertising

Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert. Common places to find pay per click advertisements include search engines, and sites focusing on content, such as blogs, or involved in affiliate marketing plans. In […]

A PPC Advertising Campaign

PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results. A PPC campaign […]

Why Outsource Your Pay Per Click (PPC Campaign)

Pay Per Click (PPC) And The Expanding World of Internet Advertising When deciding to engage in a Pay Per Click (PPC) campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a PPC company. The rapid expansion of the Internet means that many people […]