Tag Archives: Paid Advertising

Support Paid Search With YouTube Advertising

While it’s tempting to focus your energy on generating high-converting leads from paid advertising targeted directly at people who are actively searching for your product, brand or service, it’s important to remember that there isn’t an unlimited supply of those type of leads. The more niche your offering is, the more limiting this fact is, […]

Google Introduces New Ad Filter

Google recently announced plans to add a default ad filter on the chrome web browser to filter out ads that create a frustrating web user experience. Though this may seem to be answered prayers for web browser users, what does it actually mean for advertisers who make revenue from online ads? Why Does Google Want […]

Improving The Online Ad User Experience

During the development of The Internet the way we know and love it today, we have all experienced frustration time-and-again when encountering online ads. Whether it’s a pop-up ad that interrupts your experience on a web page, or the sneaky kind that opens up a new browser window and unexpectedly blares loud music, annoying and […]

Google Increases Ad Transparency For Publishers

Google has introduced two new updates in their AdSense feature that will increase transparency for publishers regarding  AdSense policy violations, hopefully making it quicker and easier to understand, and resolve, policy violations. Page Level Action Policy To begin with, Google has made changes regarding how they address AdSense policy violations, improving the technology and refining […]

Home Service Ads – Paid Local Listings

As far back as 2015, Google began experimenting with a beta, invite only program that enabled some businesses offering “home services” (just plumbers and locksmiths to begin with, and only in a certain area) to become “Guaranteed Service Providers” and be featured as a “sponsored” (read “paid” or “ad”) listing, at the top of the […]

Google Links Online Activity To Personal Information

In a very quiet and decidedly non-public update to its privacy policy, Google has rescinded their promise to never link their ad tracking with personally identifiable information. A recent article by propublica.org revealed that despite having insisted for years that privacy would be their number one concern when it came to advertising products, Google has […]

Instagram Advertising

After being acquired by social media giant Facebook nearly 6 months ago, Instagram recently announced that they had reached 400 million active monthly users, making them bigger than Twitter. On the back of their massive growth since last year, they’ve also announced that as of the end of September 2015, their advertising functionality will be […]