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Google Recommends 301 Redirects For HTTPS Migration

As you'll know, Google has recently been putting more emphasis than before on securing your site via HTTPS, or Secure Socket Layer (SSL) technology. This is a form of encryption that helps protect your website against certain types of attack, and helps prevent website communication (the transfer of data) from being intercepted. This is especially [...]

By | August 30th, 2018|Categories: Search Engine Optimisation|Tags: , |

Google Confirms Algorithm Update

Ah, for the good old days when Google announced updates and gave them cute names like "Penguin" and "Panda." But those days are gone, and it was only after webmaster noticed changes in site rankings, and speculated about a new update, that Google announced (via Twitter in fact), that they had actually carried out a [...]

By | March 28th, 2018|Categories: Search Engine Optimisation|Tags: , |

Google Sets HTTPS Deadline

Google has announced that the new, updated deadline for sites to convert to HTTPS is July of this year. After that, their browser, Chrome, will begine prominently warning users if a site that they visit is insecure. Although this won't matter if the site is not collecting or requesting log-in data or credit card details, [...]

By | February 26th, 2018|Categories: Google, Google Ads|Tags: , |

Google Updates SEO Starter Guide

Google introduced the first ever Search Engine Optimisation (SEO) starter guide in November of 2008, to serve as a guideline for webmasters to better understand how to improve their websites for search engines and users using SEO best practices. The first update to the guide was way back in September of 2010. A lot has [...]

By | January 31st, 2018|Categories: Search Engine Optimisation|Tags: , , |

Can You Rank In Google Without Inbound Links?

Inbound links have been a greater part of Google’s ranking factors since the beginning of time. According to Google algorithms, the more links you have pointing to your site indicates how useful the site is to users. Though Google has a great deal of other ranking factors, most people focus all their efforts on link [...]

By | October 30th, 2017|Categories: Search Engine Optimisation|Tags: , |

Searcher Task Accomplishment – 2017’s Ugly SEO Content

If you head over to the biggest SEO forums at the moment, you’ll find them abuzz with a new and mysterious ranking factor called “Searcher Task Accomplishment”. It’s being dubbed the most important ranking factor to date. Forget about backlinks, traditional onsite SEO, Rankbrain and every other ranking factor you’ve ever worked on. Searcher Task [...]

By | July 27th, 2017|Categories: Search Engine Optimisation|Tags: , , |

Why SEO Is Unpredictable

SEO or Search Engine Optimization is the process of making strategic efforts to improve search engine rankings by implementing more relevant content, creating a positive user experience, and ensuring that your page will be visible to Google. Think of Google as a factory manager who has a list of every product in the factory and [...]

By | March 31st, 2017|Categories: Search Engine Optimisation|Tags: , |

Could Your Facial Reaction Affect Rankings?

A recently published Google patent suggests that it may at some point begin using biometric indicators in order to modify ranking results based on the physical reaction of users to seeing specific search engine results on mobile devices. According to the patent, this would involve using your phone camera to detect and register your expression [...]

By | February 28th, 2017|Categories: Google, News|Tags: , |

Real-Time Penguin Update Launches

Finally, after what seems like years (in fact it has been years), Google has announced the release of the newest, and last, Penguin algorithm update. It's the last one, because as of this update, Penguin has gone from a filter that was occasionally run on search results (the last time was in 2014), to part [...]

By | September 27th, 2016|Categories: News, Search Engine Optimisation|Tags: , |

Google Product Review Penalty

Earlier this month saw scenes of confusion as Google dished out a manual penalty for "unnatural" links to an unknown (but apparently large) number of webmasters. A manual penalty (as opposed to an algorithmic one) is a penalty which was individually applied to sites the Google found to be violating one of their policies, in [...]

By | April 29th, 2016|Categories: Search Engine Optimisation|Tags: , |