An internal link refers to a link on your site that points to another page on the same site. In practical terms, it’s what your site visitors use in order to navigate around your site, and broadly speaking it includes every link in your navigation, (both header and footer), and any links you may have […]
Tag Archives: Google SEO
Last week Google announced that they are in the process of deploying the biggest search update since the original launch of the search engine, in order to help them better understand the context of your question, and thus the question itself. Boolean Logic Since it first became obvious that there needed to be some way […]
The latest update to the core Google algorithm began rolling out this month, and has been classified as a “broad” update. In effect, broad updates mean that Google has no actionable advice for website or content owners, and that there is nothing they need to do in order to “fix” any perceived changes. Google notifies […]
A 301 Redirect is an instruction to both Google, and to anybody who visits the site, that the content they are looking for has permanently moved to a new location, and it will redirect any visitors to the old URL to the new location. This is in contrast to a 302 redirect, which is an […]
As you’ll know, Google has recently been putting more emphasis than before on securing your site via HTTPS, or Secure Socket Layer (SSL) technology. This is a form of encryption that helps protect your website against certain types of attack, and helps prevent website communication (the transfer of data) from being intercepted. This is especially […]
Ah, for the good old days when Google announced updates and gave them cute names like “Penguin” and “Panda.” But those days are gone, and it was only after webmaster noticed changes in site rankings, and speculated about a new update, that Google announced (via Twitter in fact), that they had actually carried out a […]
Google has announced that the new, updated deadline for sites to convert to HTTPS is July of this year. After that, their browser, Chrome, will begine prominently warning users if a site that they visit is insecure. Although this won’t matter if the site is not collecting or requesting log-in data or credit card details, […]
Google introduced the first ever Search Engine Optimisation (SEO) starter guide in November of 2008, to serve as a guideline for webmasters to better understand how to improve their websites for search engines and users using SEO best practices. The first update to the guide was way back in September of 2010. A lot has […]
Inbound links have been a greater part of Google’s ranking factors since the beginning of time. According to Google algorithms, the more links you have pointing to your site indicates how useful the site is to users. Though Google has a great deal of other ranking factors, most people focus all their efforts on link […]
If you head over to the biggest SEO forums at the moment, you’ll find them abuzz with a new and mysterious ranking factor called “Searcher Task Accomplishment”. It’s being dubbed the most important ranking factor to date. Forget about backlinks, traditional onsite SEO, Rankbrain and every other ranking factor you’ve ever worked on. Searcher Task […]