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It’s Not Always About Google

A very interesting study recently by Impending Boom has suggested that, in some places at least, it's not all about Google. Intrigued by a trend he noticed in the number of Google searches originating from Nigeria, which were substantially lower than searches from other countries, the author investigated further. It turned out that Nigeria was [...]

By | November 27th, 2015|Categories: Online Marketing, Social Media|Tags: , , |

Twitter And South Africans

There's no doubt that Twitter is one of the most popular social networking platforms available, and there's a lot of advice out there on how to use Twitter for your business.  But just because there are a lot of people on Twitter, doesn't mean that you necessarily have to use it. The most important thing [...]

By | June 29th, 2015|Categories: Social Media|Tags: , |

Twitter Self-Serve Advertising In South Africa

  Twitter’s advertising platform arrived on the scene in 2010, to the slight apprehension of many major brands. However, over the last four years, the platform has grown massively in popularity and functionality. Now you can promote tweets, accounts and even trends, in far more targeted and meaningful ways. It’s been less than a year [...]

By | May 27th, 2015|Categories: Social Media|Tags: , |

Google Takeover Rumours Send Twitter’s Stock Up

Well, it isn’t the freshest rumour around, but more recent speculation on a potential takeover bid by Google caused Twitter’s stock to rise almost 4.8%, ending on a 52 week high. It seemed that this followed recent gossip in the financial industry that Twitter had reportedly hired advisors from leading investment and consulting firm, Goldman [...]

By | April 24th, 2015|Categories: News, Social Media|Tags: , |

Twitter Lets Google Index Tweets Again

Twitter’s searchability has been a noticeable issue between it and search engine titan Google for quite some time now. The collapse of their original indexing agreement was a good example of how even multinational organisations can ignore increased profits and customer satisfaction, through over-competitiveness. While it seemed logical for these two vital online entities to [...]

By | February 20th, 2015|Categories: Google, Social Media|Tags: , |

Are You Seeing Tweets From People You Don’t Follow?

Facebook recently came under fire for it’s now infamous ‘Emotional Study’ which involved the manipulation of a number of user’s timelines. The stalwarts of Twitter, one of Facebook’s biggest competitors in the world of social media, have always cited Twitter’s real-time reverse-chronological newsfeed, especially relevant for the vast number of news and magazine accounts on [...]

By | October 27th, 2014|Categories: Social Media|Tags: , |

Social Commerce: Buying Items on Facebook and Twitter

Mobile commerce or social commerce– the ability to purchase goods and services directly through social networks on your mobile phone - is something that companies have been putting a lot of effort into getting right. Recent announcements from both Twitter and Facebook could push mobile commerce forward and make it accessible to a large number [...]

By | October 9th, 2014|Categories: Social Media|Tags: , |

Twitter Launches Directory to Address Searchability Issue

Searchability is an absolutely vital factor for any website trying to be found on the internet. After all, how can you hope to market yourself if your content doesn't show on the SERP? A long known exception to this rule has been the social networks. This is particularly true for industry leaders Twitter and Facebook, [...]

By | October 18th, 2012|Categories: Social Media|Tags: |

Uproar Over Journalists Suspended Twitter Account

With the increasing problem of cyber-bullying, which is said to have reached an epidemic level on social networking websites and internet forums, one could be forgiven for thinking that these websites suffer from a worrying degree of lawlessness. However, when The Independent newspaper journalist Guy Adams tweeted NBC Executive Gary Zenkel’s e-mail address and encouraged [...]

By | August 7th, 2012|Categories: News|Tags: |

Business Marketing on Twitter

Using Twitter as a marketing tool for your company is a strategy that's still getting mixed reviews. Many say that the Twitter user's natural aversion to commercialism on that channel make it too difficult to achieve any meaningful results. But at the end of the day, that hasn't really stopped companies from trying. Many brands [...]

By | June 29th, 2012|Categories: Social Media|Tags: |