Tag Archives: Twitter

Twitter To Provide Tool To Curb Abuse

In the wake of ongoing scandals surrounding the use of the social media network Twitter in online abuse and bullying, Twitter this month announced that they would be rolling out a tool that would help users combat the trend. In a press statement, Twitter explained that the amount of abuse, bullying and harassment has risen […]

Do Twitter URLs Get Clicked?

A recent study carried out jointly by Microsoft, the French Institute for Research in Computer Science and Automation, and Columbia University examined 2.8 million shares on Twitter, with a total potential audience of 75 billion views, 9.6 million actual clicks, and 59,000 unique resources in order to determine the extent to which URLs shared on […]

South Africa On Social Media – 2016

World Wide Worx and Fuseware conduct a regular survey into South African use of social media platforms.  Their latest South African Social Media Landscape report was released earlier this year, and had the following to say about how we as South Africans are using social media: South Africa On Facebook Facebook remains the most commonly […]

It’s Not Always About Google

A very interesting study recently by Impending Boom has suggested that, in some places at least, it’s not all about Google. Intrigued by a trend he noticed in the number of Google searches originating from Nigeria, which were substantially lower than searches from other countries, the author investigated further. It turned out that Nigeria was […]

Twitter Self-Serve Advertising In South Africa

Twitter’s advertising platform arrived on the scene in 2010, to the slight apprehension of many major brands. However, over the last four years, the platform has grown massively in popularity and functionality. Now you can promote tweets, accounts and even trends, in far more targeted and meaningful ways. It’s been less than a year since […]

Google Takeover Rumours Send Twitter’s Stock Up

Well, it isn’t the freshest rumour around, but more recent speculation on a potential takeover bid by Google caused Twitter’s stock to rise almost 4.8%, ending on a 52 week high. It seemed that this followed recent gossip in the financial industry that Twitter had reportedly hired advisors from leading investment and consulting firm, Goldman […]

Twitter Lets Google Index Tweets Again

Twitter’s searchability has been a noticeable issue between it and search engine titan Google for quite some time now. The collapse of their original indexing agreement was a good example of how even multinational organisations can ignore increased profits and customer satisfaction, through over-competitiveness. While it seemed logical for these two vital online entities to […]

Are You Seeing Tweets From People You Don’t Follow?

Facebook recently came under fire for it’s now infamous ‘Emotional Study’ which involved the manipulation of a number of user’s timelines. The stalwarts of Twitter, one of Facebook’s biggest competitors in the world of social media, have always cited Twitter’s real-time reverse-chronological newsfeed, especially relevant for the vast number of news and magazine accounts on […]

Social Commerce: Buying Items on Facebook and Twitter

Mobile commerce or social commerce– the ability to purchase goods and services directly through social networks on your mobile phone – is something that companies have been putting a lot of effort into getting right. Recent announcements from both Twitter and Facebook could push mobile commerce forward and make it accessible to a large number […]