The new changes to the Google Ads interface that Google has just announced are designed to help users manage their accounts better. One of these changes allows account labels to simplify the grouping of keywords, ads and campaigns. The other, potentially more significant change, breaks down quality score into three distinct segments, and provides a […]
Author Archives: Net Age
In a bid to increase customer online presence in SA, Google Ads has launched a local support system for Google Ads managers. The hope is that with increased support, SA Google Ads will be able to grow at exponential rates and benefit the advertiser as well as the host site Google. Support to Google Ads […]
At the beginning of this month, Google announced their latest algorithm changes which included new ways of handling links, and more penalties for link exchanges and poor quality links. Usually, it’s very hard to even know whether or not you’ve been hit by a penalty, and Google is famously close-mouthed (or uncommunicative, depending on your […]
According to the offical Google search blog, Google made 50 changes to their algorithm in March. Obviously that’s a lot more changes than we can go into here, but we’ll touch on a few of them that might have an impact on your SEO, or that just sound downright interesting. If you’d like to see […]
Earlier this week, Google announced that users would be able to track and monitor their own internet usage patterns for search and the full range of Google platforms, including YouTube, while signed into their Google account. According to Google product manager Andreas Tuerk, “Sometimes it’s helpful to step back and take stock of what you’re […]
According to a recent post by Search Engine People, several business owners have reported being called by Google, who appear to be carrying out checks on businesses with Google Places pages. I haven’t heard or seen anything of this here in SA, but it might be something to keep in mind, just in case you […]
As we mentioned before in one of our summaries on Google’s regular changes to their algorithm, one of the factors that Google will be considering when deciding how pages should be ranked in search engine results is the layout of the page. In order to combat pages that are overloaded with advertising, Google will be […]
Twitter has had their “promoted Tweets” program running for some time now, as part of their effort to turn a profit from the widely used and ever-popular so-called micro-blogging service. Now, in a long awaited move, Twitter has opened up the process of advertising on their platform to small businesses, in conjunction with American Express, […]
In the middle of last year, Google began the launch of their social media product, Google+, among some justifiable scepticism. Then late last year, Google made it possible for companies to create Google+ pages. And at almost the same time, Google+ started creeping into search results and showing up…well…all over the place. Now that there’s […]
At the end of last year, I wrote a short piece about Google’s latest change to the search page complete with screenshots and the (for me) rare admission that I actually quite liked a change that Google had made. Well, so much for that. Last week, Google announced that they’d changed the search page navigation […]
