Author Archives: Net Age

Google+ In Search Engine Results

In what’s only the latest indication that Google+ will be a factor in the search engine rankings, it seems that Google has started to deliver + results in its SERPs. According to several sources, including All About Content, Google+ posts are showing up in searches for which there are Google+ pages, if those pages have […]

Users Resist Brands In Social Media

We’ve been suggesting it for quite a while already, but thanks to the latest report by TNS Digital Life, there’s finally some compelling evidence that social media marketing isn’t all it’s cracked up to be. The study, which covered more than 70,000 users in 60 countries around the world, showed that nearly 60% of online […]

Google Wants Content Above The Fold

According to Matt Cutts, speaking at PubCon 2011, Google may soon be penalising pages on which relevant information is difficult to find. This change is intended to impact pages on which relevant content is hidden by advertising, and the algorithm change that they’re testing will try to determine what is the most important information on […]

Google+ Launches Brand Pages

Google+, Google’s fledgling social media platform, with around 40 million users, today announced the roll-out of Google+ Pages, a new feature that allows the creation of brand pages for businesses in Google+. According to the official Google blog, Google wants to ensure that users can build connections not just to other people, but to other […]

Fresh Google Algorithm Update Planned

Google announced today that they’ve started testing their latest algorithm change, designed to provide the freshest results for searches. According to their official blog, the new update will impact around 35% of searches, and is intended to help the search engine determine when you need the latest results for a search, and what degree of […]

Encrypted Search Data Affects SEO

Recently, Google has instituted a policy of encrypting searches that people make when they’re logged in to Google, and as a result, not providing the search terms they used to Analytics. Google claims that they’ve instituted this as a privacy measure, but there seems to be a large body of thought which disputes this, since […]

Multiple Keywords And Keyword Spam

We picked up on an interesting statement from Google’s Matt Cutts recently, where he was answering a question about the possibility of Google seeing multiple keyword variations on the same page as keyword spam or not. Essentially, he was being asked whether or not including, (for example) “design web” and “web design” on the same […]

Understanding Your Google Ads Report

Introduction Google Ads is one of the most effective ways of bringing new visitors to your site. At Net Age, we make use of both the Google Ads Search Network, which displays advertisements alongside search engine results when somebody searches for a keyword of phrase that’s associated with your business, and the Display Network, which […]