Social logins, often referred to as OpenID, have been a big part of creating a unified authentication source and a general sense of identity for people on the internet in recent years. What this concept involves is using one of your profiles on a social media site as a way to log into any other […]
Category Archives: Social Media
Searchability is an absolutely vital factor for any website trying to be found on the internet. After all, how can you hope to market yourself if your content doesn’t show on the SERP? A long known exception to this rule has been the social networks. This is particularly true for industry leaders Twitter and Facebook, […]
It’s been quite the hot topic since the massive surge in popularity of social media sites over the last decade. But marketing in these media channels has proved to be a much more challenging task than many companies anticipated. The obstacle it seems is that people inherently distrust marketing messages, particularly when they’re on a […]
Businesses managing an online social media campaign know how hard it can be to properly engage with their market. This is especially true with the social network Facebook, which is generally a very personal network. And even if users do ‘Like’ your brand, and you are essentially in their spectrum, there’s no reason for them […]
Branding is an important activity, for any public entity, whether private or commercial. It allows people to identify and, in a sense, communicate with your brand on a personal level. This philosophy also holds true with domain names and URLs. The better people know them, the more likely are to visit your site over competitors, […]
A new development in the way Google+ users can recommend results on Google’s website was announced yesterday on the G+ network by Google associate product manager Sean Liu. The change may affect how social signals and sharing signals are evaluated in the future. ‘Share’ Replacing ‘+1’ Although at the moment it’s only an experiment, those […]
Since the birth of social media marketing, operators in those channels have looked for measures of success for their campaigns. It can be a difficult for a lot of companies so many just use Return on Investment (ROI), but that’s a metric that’s very difficult to apply to social media. If your objective is just […]
Using Twitter as a marketing tool for your company is a strategy that’s still getting mixed reviews. Many say that the Twitter user’s natural aversion to commercialism on that channel make it too difficult to achieve any meaningful results. But at the end of the day, that hasn’t really stopped companies from trying. Many brands […]
One of the biggest undertakings in recent search engine history is Google’s current Social Search option on Google+ that allows people to query posts and content on G+ profiles. An arguably revolutionary step in a world where link signals have always ruled search engine results. However, as Google reveals its intention to incorporate these new […]
After a sudden, four hour, Twitter service outage yesterday, many deprived Twitterers were left in a froth with everyone asking, what exactly had happened? Twitter’s official word on the event was that it was caused by a ‘cascaded bug’. Don’t worry if you’ve never heard the term, no one has either. Twitter apparently just invented […]