With the amount of content exchange happening on social networks these days, it’s only natural that many companies are looking to get their products and ideas marketed through these channels. The potential to directly reach consumer influencers alone is almost invaluable for any business looking for a new communication channel. Social SEO has recently become […]
Category Archives: Social Media
Social media campaigning as a business concept is still very much in its infancy. And as an infant it characteristically: unpredictable, hard to control, has a limited temper and is prone to sulking if you make poor decisions. The one way it is nothing like an infant though, is in that the internet never forgets. […]
Twitter has had their “promoted Tweets” program running for some time now, as part of their effort to turn a profit from the widely used and ever-popular so-called micro-blogging service. Now, in a long awaited move, Twitter has opened up the process of advertising on their platform to small businesses, in conjunction with American Express, […]
In the middle of last year, Google began the launch of their social media product, Google+, among some justifiable scepticism. Then late last year, Google made it possible for companies to create Google+ pages. And at almost the same time, Google+ started creeping into search results and showing up…well…all over the place. Now that there’s […]
The question of whether Google+ will be an effective competitor to Facebook’s already long established, 800 million strong social network is one that people have been considering ever since Google announced its latest foray into the social world. So far, they haven’t been that successful with previous attempts. However, the new Google+ might be the […]
Late last week Twitter announced that they were about to launch functionality that would allow them to censor tweets by blocking them for users in individual countries, ostensibly to allow them to avoid breaking any laws in those countries. Predictably, there has been some outspoken opposition to their plan, with many commentators concerned over the […]
When Google+ first launched, there was an 18 age restriction on having a Google+ account. Now that Google+ continues to expand, Google has reached out to the younger users that form a huge part of the potential social media demographic. Improved Privacy And Safety In what is almost certainly a dig at social media giant […]
The recent announcement regarding Google’s integration of Google+ content with search results, (as discussed here in our article on Google Search Plus) has produced some interesting reactions. Accusations of Google using its position in search to unfairly advantage its own products have been rumbling around for quite some time now, but it seems that this latest […]
If you’re signed into Google.com when you search, you’re going to start seeing a new message on your search results page. A message like this: If you see that above your results, it means that you’ve Google’s latest search format, “Search Plus Your World.” This feature went live yesterday, but hasn’t been activated everywhere yet, […]
In what’s only the latest indication that Google+ will be a factor in the search engine rankings, it seems that Google has started to deliver + results in its SERPs. According to several sources, including All About Content, Google+ posts are showing up in searches for which there are Google+ pages, if those pages have […]