Category Archives: Social Media

Facebook Reduces Click Bait

When it comes to Facebook, the term “organic reach” refers to the percentage of your followers who will see something you post in their feed.  In what many commentators have suggested was an attempt to encourage people (or at least companies) to pay to “promote” their posts, Facebook has, in recent months, reduced the organic […]

Google Drops Authorship Markup

Just over 3 years since Google first announced in a 2011 blog post that it would be supporting authorship mark-up and including rich snippets showing it in search results, authorship has become the latest feature they’ve dropped support for. In a Google+ post last night, John Mueller of Google Webmaster Tools announced that Google would […]

Is Your Social Media Presence Really Selling Your Products?

These days, you’d be hard pressed to find a business that doesn’t have a Facebook page. And, on paper, it makes sense for these businesses to set up these pages and employ people full-time to maintain them. The statistics for worldwide social media use are staggering. In just one day Facebook users post over 4.5 […]

Social Media Shares

Some interesting, if slightly contradictory info out recently about the proportion of social media log-ins, and who is winning the war for social attention.  2 days ago, Gigya,  the developers of a leading consumer management suite released a study on which social media platform was used the most to log into various accounts and applications […]

Going Viral on YouTube

Internet video sensations have been quite the trend over the last decade, with all manner of strange characters and outlandish acts surfacing on YouTube and spreading throughout the world, sometimes even granting short lived fame for its stars. Companies have been responsible for some of these viral video hits, causing massive surges in their brand […]

New Rich Pins from Pinterest

Branding and advertising online has taken various forms since its inception, with marketers always looking out for new profitable channels and mediums. Unfortunately, the format of sites and people’s inherent resistance towards overt marketing efforts have left relatively narrow advertising options compared to the real world. Now, picture sharing website industry leader Pinterest has released […]

The Facebook Knowledge Graph

It’s probably one of the biggest upcoming developments for both Facebook users as well as search engine marketing firms. Facebook’s own knowledge graph, somewhat similar to Google’s, will give users much more intuitive search capability when using the Facebook search engine. Essentially turning it into a high functioning social search engine. The feature hasn’t been […]

Getting Users to Interact with You More on Social Media Sites

With the rising importance of social signals in Google’s ranking algorithm, an effective social media campaign has become more than just an internet novelty for companies on the bleeding edge of technology interaction. Now it’s a common standard for anyone marketing online. The best, or rather only, way to get social signals is to get […]