We’ve been suggesting it for quite a while already, but thanks to the latest report by TNS Digital Life, there’s finally some compelling evidence that social media marketing isn’t all it’s cracked up to be. The study, which covered more than 70,000 users in 60 countries around the world, showed that nearly 60% of online […]
Category Archives: Social Media
Google+, Google’s fledgling social media platform, with around 40 million users, today announced the roll-out of Google+ Pages, a new feature that allows the creation of brand pages for businesses in Google+. According to the official Google blog, Google wants to ensure that users can build connections not just to other people, but to other […]
In today’s online marketing environment, social media marketing is a big buzz word. everybody is a social media expert, and everybody has a strategy to leverage your social media presence… Except it doesn’t do much good yet. We’ve been dubious about the value of social media marketing for some time now, and it’s nice to […]
Social media marketing is still set as one of the important things to do when it comes to online marketing. However, thanks to a recent report released by Outbrain, it looks like the huge social media machine isn’t providing websites with many visitors at all. Social Media Drives 11% of Traffic According to the report, […]
According to recent news reports, Twitter announced yesterday that they will begin placing advertisements in users timelines, in a long anticipated attempt to effectively monetise the service. These ads, or “promoted tweets” as Twitter calls them, will be delivered only to followers of the company that’s advertising (for now?) and they’ll be launching it with […]
In a post on the Twitter Blog yesterday, the popular micro-blogging service announced that they will be serving ads, or “promoted tweets” in the timelines of users who follow the company that’s advertising. Twitter has been looking for a way to be profitable for years now, and nobody is quite sure if they’ve managed it […]
Ever popular, socially revolutionary, mind-numbingly boring, information overload. No matter what you think about it, Twitter has become a pervasive feature of the information-age landscape for good or ill. Often referred to as a micro-blogging service, Twitter (as you’ll know if you pay any attention to these things), lets users broadcast (or Tweet) messages of […]
By now, we suspect that pretty much everybody on the internet knows what a blog is. If you don’t have one yourself, the chances are that you’re at least reading somebody else’s. They’ve become one of the most popular ways for people to express themselves online, and have proven effective platforms for certain types of […]
According to a news report released today, Microsoft has gained the coveted right to index the hugely popular micro-blogging platform, Twitter. After lengthy discussions, the deal between the two was announced yesterday at a San Francisco technology conference, and from now on, Microsoft’s search engine Bing will become the new way to discover what people […]
According to a recent report by Canadian research company Sysomos, South Africa has become the tenth largest twitter user in the world. According to the report, SA accounts for 0.85% of the total global use of the popular micro-blogging platform, with Japan coming in at 11th place with 0.71%, the Philippines 12th with 0.64%, and […]