Category Archives: Social Media

It’s Not Always About Google

A very interesting study recently by Impending Boom has suggested that, in some places at least, it’s not all about Google. Intrigued by a trend he noticed in the number of Google searches originating from Nigeria, which were substantially lower than searches from other countries, the author investigated further. It turned out that Nigeria was […]

Understanding Online Reputation Management

In a digital world, word of mouth travels faster than ever before, and the credibility and reputation of your brand are tangible assets that can both accumulate value, or depreciate, depending on a wide range of factors.  With over 60% of users influenced by online reviews, a few negative results online can have a significant […]

Instagram Advertising

After being acquired by social media giant Facebook nearly 6 months ago, Instagram recently announced that they had reached 400 million active monthly users, making them bigger than Twitter. On the back of their massive growth since last year, they’ve also announced that as of the end of September 2015, their advertising functionality will be […]

Twitter Self-Serve Advertising In South Africa

Twitter’s advertising platform arrived on the scene in 2010, to the slight apprehension of many major brands. However, over the last four years, the platform has grown massively in popularity and functionality. Now you can promote tweets, accounts and even trends, in far more targeted and meaningful ways. It’s been less than a year since […]

Google Takeover Rumours Send Twitter’s Stock Up

Well, it isn’t the freshest rumour around, but more recent speculation on a potential takeover bid by Google caused Twitter’s stock to rise almost 4.8%, ending on a 52 week high. It seemed that this followed recent gossip in the financial industry that Twitter had reportedly hired advisors from leading investment and consulting firm, Goldman […]

The Perils of Facebook Traffic

At the moment, Facebook provides more website traffic referrals than any other social media platform, by a significant margin.  But amidst the sudden boom in Facebook video and the ongoing concerns about the reduction of organic reach in Facebook feeds, a new potential issue has raised its head. Fairly recently, Facebook has made changes to […]

Twitter Lets Google Index Tweets Again

Twitter’s searchability has been a noticeable issue between it and search engine titan Google for quite some time now. The collapse of their original indexing agreement was a good example of how even multinational organisations can ignore increased profits and customer satisfaction, through over-competitiveness. While it seemed logical for these two vital online entities to […]

Are You Seeing Tweets From People You Don’t Follow?

Facebook recently came under fire for it’s now infamous ‘Emotional Study’ which involved the manipulation of a number of user’s timelines. The stalwarts of Twitter, one of Facebook’s biggest competitors in the world of social media, have always cited Twitter’s real-time reverse-chronological newsfeed, especially relevant for the vast number of news and magazine accounts on […]

Social Commerce: Buying Items on Facebook and Twitter

Mobile commerce or social commerce– the ability to purchase goods and services directly through social networks on your mobile phone – is something that companies have been putting a lot of effort into getting right. Recent announcements from both Twitter and Facebook could push mobile commerce forward and make it accessible to a large number […]