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Facebook Reduces Click Bait

When it comes to Facebook, the term "organic reach" refers to the percentage of your followers who will see something you post in their feed.  In what many commentators have suggested was an attempt to encourage people (or at least companies) to pay to "promote" their posts, Facebook has, in recent months, reduced the organic [...]

By | September 8th, 2014|Categories: Social Media|Tags: , |

The Facebook Knowledge Graph

It’s probably one of the biggest upcoming developments for both Facebook users as well as search engine marketing firms. Facebook’s own knowledge graph, somewhat similar to Google’s, will give users much more intuitive search capability when using the Facebook search engine. Essentially turning it into a high functioning social search engine. The feature hasn’t been [...]

By | March 4th, 2013|Categories: Social Media|Tags: |

Facebook Still Dominating Social Logins

Social logins, often referred to as OpenID, have been a big part of creating a unified authentication source and a general sense of identity for people on the internet in recent years. What this concept involves is using one of your profiles on a social media site as a way to log into any other [...]

By | February 7th, 2013|Categories: Social Media|Tags: |

Facebook Optimisation for Businesses

Businesses managing an online social media campaign know how hard it can be to properly engage with their market. This is especially true with the social network Facebook, which is generally a very personal network. And even if users do ‘Like’ your brand, and you are essentially in their spectrum, there’s no reason for them [...]

By | September 27th, 2012|Categories: Social Media|Tags: |

The Real Value of the Facebook Like

Since the birth of social media marketing, operators in those channels have looked for measures of success for their campaigns. It can be a difficult for a lot of companies so many just use Return on Investment (ROI), but that's a metric that's very difficult to apply to social media. If your objective is just [...]

By | July 16th, 2012|Categories: Social Media|Tags: |