The shifting face of internet marketing has produced many challenging obstacles for the modern digital marketer. First came the democratic and conceptually laudable practice of SEO. This shifted to paid search as spam and increasingly mysterious Google algorithm updates muddied the waters of optimisation. The period was interspersed with sometimes cunning, although mostly ill thought […]
Author Archives: Net Age
Since the release of the Google Panda and Penguin algorithms, link building has gradually become more of a dirty word in the web community. This is evident from what was described as The Great Link Purge, when Google released its link disavow tool. The funny thing was that many websites disavowed perfectly normal links that […]
For the majority of the people who submit the approximate 2 billion search queries each day on Google, only a fraction of them make use of Google’s extended search functionality. These robust features allow you to refine and direct your search in novel ways that would otherwise take hours of research. Below are some of […]
Blogging. It’s not a new internet buzzword but it’s certainly been a persistent one since its inception. Many called it a bubble continually on the verge of bursting but, well over ten years later, it’s still one of the only ways to create a distinguishable identity and authorship on the internet, which social networks struggle […]
The practice of Search Engine Optimization (SEO) has changed quite a deal. A lot of the developments in how websites are ranked can be directly attributed to spammers exploiting previous ranking factors. As such, SEO has now become a somewhat involved practice that can still be distinctly separated into two types: those who expertly work […]
At a recent Search Engine conference, Google’s Matt Cutts, head of search spam, announced that although Panda algorithm changes were no longer being announced, Panda is still being updated on a monthly basis, with most updates being rolled out over 10 days each month. These rolling updates seem to be causing havoc amongst search engine […]
As one of the world’s fastest growing market channels, particularly in developing economies, online marketing is an attractive prospect for many businesses. It gives them a chance to effectively overcome many of geographic limitations of physical markets, in a relatively cost-effective manner. While it is true that there’s a lot of business to be capitalised […]
Internet video sensations have been quite the trend over the last decade, with all manner of strange characters and outlandish acts surfacing on YouTube and spreading throughout the world, sometimes even granting short lived fame for its stars. Companies have been responsible for some of these viral video hits, causing massive surges in their brand […]
The Penguin algorithm, introduced to combat poor quality sites, has had many websites bracing themselves for ranking changes since its release in April of 2012. So it stood to reason that a release dubbed ‘Penguin 2.0’ would have as many, if not more, significant changes than any of the previous releases. However, despite Matt Cutts’ […]
Email marketing campaigns have a questionable reputation in the internet marketing industry. Despite being incredibly cost effective and highly targeted, the general view of the practice is that it’s an outdated and largely unsuccessful form of marketing. However, this perception seems to be just a product of how much internet marketing has developed over the […]
