It’s pretty frustrating to find out that somebody has copied your work. We’ve all had experience with that kid who sat next to you in class and copied your test answers. Imagine if that kid got a higher test score than you. To put this in terms of copywriting, imagine if somebody plagiarised your content, […]
Author Archives: Net Age
The ultimate goal with the new SEO is to win an audience. Sure, you have to do certain things with your webpage so that search engines will give it a better ranking, but that’s just a tool for achieving the goal, not the goal itself. An effective SEO strategy keeps the audience in mind. We […]
Late last year, Google rolled out its new search algorithm, named Hummingbird, with the aim of giving users more precise results for their searches. In the past, the Google search results page would be made up of a ranked order of approximate answers (to a user’s query) based on keywords. With Hummingbird though, Google has […]
The number of internet users worldwide grows every day. The online world is already a big place, and it’s only going to continue to grow. Right now, about a third (35%) of the world’s total population has access to an internet connection – that’s about 2.5 billion people. The country with the highest internet penetration […]
E-commerce website owners often focus so much of their time and effort on search engine optimisation that they often forget that websites are primarily built for people, not just web-crawlers. And while SEO may get your website in the right place on the search engine results page, so it can actually be seen, the rest […]
In a post yesterday on Google’s official search blog, the most recent changes to the Google algorithm were announced. Or if not announced, at least talked about and hinted at, since as always, they’re wary of giving away too much information to people who might want to take advantage of it. Latest Algorithm Changes Going […]
If you’re a regular user of Google, (and these days, who isn’t?), you might have noticed that what were once very small and unobtrusive extra links below some search engine results have now become big, full-sized additional links below some search engine results. These additional links are called site links, and they’re a way for […]
The Google Merchant Centre is a tool for managing your product inventory so that your products can appear as Product Listing Ads on Google, and on Google Shopping and Google Commerce Search. The product ads that appear on Google results pages will include information such as images, product descriptions, and pricing. Google Shopping is a […]
It was only a matter of time before Google worked ads into (or out of) the growing Google+ network, and it looks like that time is arriving. Yesterday, Google announced testing of a new system, Post Ads, that will allow advertisers to use the Google Display Network to show content from Google+ as ads. The […]
Although Google’s Matt Cuts recently implied that there wouldn’t be a PageRank update this year, it turns out that he wasn’t quite accurate. After 10 months of inactivity, the Toolbar (public) PageRank has been updated, ostensibly as part of another update to the Google back-end. See what Matt Cutts has to say about PageRank here:
