Yes we are. On a daily basis in fact. In case you hadn’t heard, Facebook went and did something a little bit strange recently. Facebook claims that the study they conducted – which involved collecting data from people without their consent – was for academic research purposes. However, a lot of people are pretty annoyed […]
Author Archives: Net Age
The robots.txt exclusion standard is a bit of an ambiguous convention, acting as sort of the opposite of a sitemap. But while one might see the value in telling a web crawler what pages are on your site, and how they’re structured, it’s more difficult to see the value of telling them where they can’t […]
I’m sure everybody who has ever had to write an Google Ads ad is familiar with the (often frustrating) Google Ads character limits. Just in case, let’s quickly reprise them: Headline – 25 characters Description Line 1 – 35 characters Description Line 2 – 35 characters Display URL – 35 characters Easy enough to remember, […]
These days, you’d be hard pressed to find a business that doesn’t have a Facebook page. And, on paper, it makes sense for these businesses to set up these pages and employ people full-time to maintain them. The statistics for worldwide social media use are staggering. In just one day Facebook users post over 4.5 […]
The introduction and increasing development of Google’s semantic search – otherwise known as the Hummingbird algorithm update – has not so much thrown the SEO rulebook out the window (despite what many online marketers are saying) as made the rules less black-and-white, and more intelligent. In light of this era of enhanced search engine marketing, […]
If you’ve been following along with the on-going state of the SEO industry, you’ll know that recent times have been fraught with changes. On that score at least, things have stayed the same, in that they continue to change, and Google’s latest evolution has been the roll-out of the latest update to the Panda algorithm, […]
The increasing industry focus on semantic search and context based content has created some of the biggest upsets in SEO in years, as well creating a significant surge in social media marketing. In general though, the only people really upset are old-fashioned SEO’s, who see the new Google Hummingbird algorithm as a giant free for […]
At the end of last year, Google announced its +Post Ads, an Google Ads feature that allowed a limited number of select advertisers to turn a public post on Google+ into an interactive ad. A bit more than a week ago though, Google made their +Post Ads available to everybody. Everybody who advertises, and has […]
Some interesting, if slightly contradictory info out recently about the proportion of social media log-ins, and who is winning the war for social attention. 2 days ago, Gigya, the developers of a leading consumer management suite released a study on which social media platform was used the most to log into various accounts and applications […]
It’s already been a few years now since Google encrypted search queries, first for searches carried out by users who were logged in, and then increasingly for any organic search, to the point where the majority of searches did not pass search query data. The rise of the infamous “not provided” keyword drove marketers and […]
