The last few years have seen quite a distinct separation of interests of webmasters and popular search engines, mostly at the hands of Google. While many understood the value of hiding the full details of a search engine’s ranking algorithm, to stop outright abuse by spammers, many webmasters found 2011’s decision to begin encrypting the […]
Author Archives: Net Age
When Google originally envisioned SEO, it was seen as the great internet equaliser. It didn’t matter how much money you had or the size of your marketing department, you still had to create a site with quality content that seemed the most relevant to search engine users. However, spam ran rampant as there is was […]
Anyone who’s done any mild investigation into SEO has no doubt run into the mantra of content being king. We know that if you want quality organic SEO results, you need to load your site with quality value adding content. But what many aren’t that sure of is what quality content consists of, practically. One […]
AdSense has long offered quite a large variety of mediums on which to display adverts on the Google Display Network. The choices range from a simple banner advert offering a special promotion, to a video or rich media ads explaining specific product benefits. But with the plain text advert (the ads that resemble actual Google […]
Many of the tips that are given for an effective SEM strategy are often beyond the technical capabilities of a normal website owner, who perhaps just hired an SEO company to do some light optimisation. Below, we explore some simple tricks and tips you can use to rank better that don’t require any type in-depth […]
The release of Google Plus’s Local Search feature was to many websites a sign of a completely new era in local search engine marketing. One in which a commerce websites no longer had to compete with gigantic international ones for a high ranking in the SERP. All they had to do now was have a […]
If you’re a webmaster, you likely receive dozen of emails each month from SEO companies or individual consultants who promise to take your websites ranking to number one in the search engine results. They often even offer a money back guarantee if you don’t get the results you want. Firstly, let’s have a look at […]
Earlier this year we wrote about how search engine Bing has released a link disavow tool for those websites trying to optimise around their algorithm. It was a bold step in the fight against web-spammers, although seemingly redundant from Bing. Given Bing’s ranking practices, people didn’t really take much notice. What they really wanted to […]
Searchability is an absolutely vital factor for any website trying to be found on the internet. After all, how can you hope to market yourself if your content doesn’t show on the SERP? A long known exception to this rule has been the social networks. This is particularly true for industry leaders Twitter and Facebook, […]
It’s been an issue that’s plagued the Google webmaster forums for the better part of this year but finally, this month, Matt Cutts (head of webspam at Google) announced that a link disavow tool is now available to all website owners using Google Webmaster Tools, giving users the ability to tell Google to ignore specific […]
