Pay per click advertising, (commonly referred to as PPC), has become one of the most common forms of advertising on the internet. In brief, PPC allows you to display ads, either alongside search engine results, or on sites which are part of Google’s Display Network. In contrast to the Search Network, which displays small text […]
Author Archives: Net Age
First introduced in 1996, Flash quickly became a popular tool online, allowing the combination of different types of graphics in animation that could be displayed in web browsers. These became known as Flash websites. As a tool for enhancing the look of a website, Flash can be very visually effective, and its rapid rise in […]
Google SEO (Search Engine Optimisation) is becoming a vital part of online marketing and success. It is aimed at making Google see your website as very relevant in response to certain keywords and key phrases. If Google sees your web site as very relevant, it will place your web site in the top ranks of […]
Online marketing is defined as marketing and promoting your product or service using the internet. Online marketing is definitely the way forward in the marketing world. This is because people have more reliance on the internet today than ever before. Businesses cannot survive without email as a means of communication, and the web for research […]
As you’re probably aware, off-site links which point back to your website are a critical part of the calculation that Google makes when determining where in the search engine results your site appears. Part of the effectiveness of your links have to do with the anchor text that the link employs. Anchor text is the […]
The Google display network is a little different from traditional PPC (pay per click) advertising. Unlike the search network, which displays ads alongside search engine results when users search for keywords that you’re targeting, the display network displays your ads alongside content which is related to your service or product offerings. Although this means users […]
When it comes to pay per click advertising with Google, there are two available options. The search network, and the content network. They both work well, but they work in different ways, and for different reasons. The search network works by displaying your ads alongside search engine results. This works, because people are exposed to […]
In the first step of a move that some may feel has been a long time coming, Google Adwords recently announced that they’ve started making a modification to the way their broad match targeting works. According to the Adwords blog, the new feature will allow greater control over broad keywords, giving them better reach than […]
One of the most frequent questions we hear from new clients is “how long will it take before I can find my site on Google?” It’s a simple question. Unfortunately, the answer is not quite as simple as all that. How Sites Show Up On Google To build their search engine database, Google crawls and […]
According to a recent report by ICANN, (the International Corporation for the Assignment of Names and Numbers), the global body that allocates IP (internet protocol) addresses, the world is rapidly running out of IP addresses. Rod Beckstrom, ICANN chief executive, explained that only 8 or 9% of the original Ipv4 addresses remain, and that the […]
